- Trends
- consumer behavior
Most Popular Categories for Online Purchases in Germany + Top Brands
What are the most popular categories for online purchases in Germany? Read our compilation of brands in Germany
What are the most popular categories for online purchases in Germany? Read our compilation of brands in Germany
Check the pivotal findings and trends outlined in the RetailX Global Luxury Report 2024. Click here to read more and gain exclusive insights!
In this insightful interview, Caroline Kroll, CEO and co-founder of Nø Cosmetics, shares her remarkable journey from a 22-year-old entrepreneur to a leader in the conscious beauty industry. Learn how she built her brand from scratch, overcame significant challenges, and stayed true to her values
Discover how retail is evolving from a luxury brand expert. Click to read Maria von Scheel-Plessen’s insights on the shift from traditional stores to immersive online experiences
In the new episode of the EGN Podcast, Dr. Armand Farsi delves into the complexities of sports merchandising. Discover how Fanatics navigates challenges and leverages community to redefine fan engagement
Get ready for Zooplus’ groundbreaking marketplace launch this November! Stay tuned to see how CEO Geoffroy Lefebvre plans to transform your pet shopping experience
Discover how C&A’s switch to headless commerce boosts flexibility and performance in our latest EGN Podcast episode. Tune in for expert insights and practical advice from Fernando Veiga Fonseca
OTTO launches a groundbreaking live shopping app for the Apple Vision Pro, debuting in Germany on July 12. To release the app, OTTO is cooperating with renowned partners such as the LEGO® brand and Miele
Amazon and Ikea are reshaping the European online furniture market post-pandemic. Learn about the top players in Western European countries
Discover how Flix’s unique platform model and data-driven strategies have fueled its rapid global expansion. In this episode of the EGN Podcast learn from Alexander Schlüter about the company’s innovative approaches and key success factors in the travel tech industry
Discover how Asian marketplaces like Temu and Shein are shaking up the retail scene in Germany, attracting young shoppers with clever marketing. Can they overcome trust issues to challenge established players like Amazon?
In this episode of the EGN Podcast Sven Gronemeyer’s visionary perspective and practical insights offer a glimpse into the exciting future of media, e-commerce and AI. Tune in to discover how the collaboration between RTL Plus, Zalando and UFA Serial Drama is paving the way for a new era of interactive media and shopping
Esprit’s German entities are pursuing self-administration insolvency to restructure. This development represents Esprit’s second insolvency in four years
Tune in to the latest EGN Podcast where we chat with Iskra Velichkova, the Head of Brand at Kleinanzeigen. Learn about the evolution and impact of this major German online classifieds platform
Discover Westwing’s resilience in Q1 2024, as the e-commerce giant reports a 6% revenue growth amidst market challenges. With improved profitability and strategic investments, Westwing aims to solidify its position as Europe’s premier destination for Home & Living
Finding perfect marketing agency to cooperate with can be difficult. Read this article to know where you should start and what to consider in the process. (Ad)
Shein plans to diversify its offerings by potentially partnering with brands like Colgate-Palmolive and Hasbro to expand beyond clothing. This move aims to enhance credibility and compete with giants like Amazon in broader product categories