Topic
  • News
  • Europe

UNDERSTANDING THE BENELUX: WHAT GERMAN BRANDS NEED TO KNOW ABOUT PURCHASING BEHAVIOUR IN THE NETHERLANDS AND BELGIUM

For many German e-commerce brands, the Dutch and Belgian markets are becoming a natural next step for international growth. Explore what drives successful expansion in the Benelux, why local shopper insight matters, and how sellers can grow with confidence across both markets. (Ad)

European consumer sentiment 2026: Signals every retailer should watch
  • Trends
  • Europe

European consumer sentiment 2026: Signals every retailer should watch

Stay informed on European consumer sentiment trends for 2026. Identify crucial signals that can guide retailers in making informed business decisions.

  • News
  • data

What Shein’s expansion into Europe means for e-commerce pricing

Shein’s expansion into Europe is reshaping e-commerce pricing. Learn how low-cost imports, margin pressure, and predictive pricing are changing retail strategies. (Ad)

E-commerce email marketing: Top strategies to reach DACH customer
  • Trends
  • consumer behavior

E-commerce email marketing: Top strategies to reach DACH customer

Unlock the potential of your e-commerce business with top email marketing strategies for DACH customers. Enhance your reach and increase conversions today.

OOH delivery in DACH: Why consumers love it
  • Trends
  • consumer behavior

OOH delivery in DACH: Why consumers love it

Uncover the reasons behind the rising popularity of OOH delivery in the DACH region. Learn how it meets consumer needs for convenience and efficiency.

Best multi-brand channels in Germany & why customers love them
  • Trends
  • consumer behavior

Best multi-brand channels in Germany & why customers love them

Discover the best multi-brand channels in Germany and learn why customers rave about their exceptional service and diverse product offerings.

Gen Z in marketing funnel: What should you know
  • Trends
  • data

Gen Z in marketing funnel: What should you know

Understand Gen Z’s unique behaviors in the marketing funnel. Gain valuable knowledge to enhance your strategies and drive engagement with this generation.

  • Countries Overview
  • Europe

European Ecommerce Overview: Finland

Here’s Finland’s e-commerce overview, featuring essential data on market trends, consumer habits, and the competitive landscape driving online retail growth.

The picture of ChatGPT by OpenAI which now introduces shopping research in ChatGPT
  • News
  • consumer behavior

Introducing shopping research in ChatGPT: A new way to find the right products

New shopping research in ChatGPT delivers personalized product guides using smart questions, deep research, and real-time refinement across reliable sources.

Picture showing Germany Christmas 2025 planning with a tree and presents
  • News
  • consumer behavior

How Germany is planning Christmas 2025: Limited budgets, early purchases & growing use of AI

Discover how Germans are planning Christmas 2025 with limited budgets, early gift shopping and new habits like AI-powered holiday preparation.

Black Friday e-commerce performance: Insights from Uptain’s study
  • Trends
  • data

Black Friday e-commerce performance: Insights from Uptain’s study

Uptain’s study reveals how Black Friday impacts e-commerce traffic, conversions, abandonment, and loyalty based on data from 30+ million users.

  • Countries Overview
  • Europe

European ecommerce overview: Greece

Learn how Greek consumers shop: from payment habits and logistics challenges to top e-commerce categories and social media trends shaping online buying.

  • Countries Overview
  • Europe

European Ecommerce Overview: Norway

Uncover the dynamics of Norway’s e-commerce sector. Gain insights into market trends, consumer preferences, and the future of online shopping in Europe.

How to sell emotion to a rational buyer: Lessons from German marketing
  • Trends
  • consumer behavior

How to sell emotion to a rational buyer: Lessons from German marketing

Learn how to connect emotionally with rational buyers using proven German marketing lessons. Elevate your sales strategy and drive results now!

Black Friday then and now: how Black Friday in e-commerce evolved (2020-2025)
  • Trends
  • data

Black Friday then and now: how Black Friday in e-commerce evolved (2020-2025)

Discover how Black Friday transformed from in-store chaos to seamless online experiences. Explore five years of e-commerce evolution, payment innovation, and digital strategy behind the world’s biggest shopping day.

Black Friday approaches for e-commerce
  • Trends
  • consumer behavior

Black Friday approaches for e-commerce

Discover 5 expert-backed approaches to Black Friday, from month-long sales to skipping it entirely, and learn which strategy fits your brand best.

The USA podcast boom: How can podcasts help your e-commerce?
  • Trends
  • consumer behavior

The USA podcast boom: How podcasts can help your e-commerce

Explore the benefits of podcasts for e-commerce, from building a loyal audience to driving conversions. Transform your marketing strategy with audio content!

From one product to a global lingerie fashion brand: Meet saint sass
  • News
  • consumer behavior

From one product to a global lingerie fashion brand: Meet saint sass

Berlin-based fashion start-up Saint Sass became famous for its statement tights featuring bold slogans like “Retire rich” and “Mom, I’m a rich man.” Read our article to discover what helped them rise to fame — and what we can learn from their journey.

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