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Half of adults in Europe admit to stealth shopping, hiding purchases from partners or family out of shame or fear of conflict. A YouGov survey for Galaxus reveals surprising insights into secrecy in consumer habits.
  • News
  • europe

Stealth shopping in Europe: 50% of adults hide their purchases

Half of adults in Europe admit to stealth shopping, hiding purchases from partners or family out of shame or fear of conflict. A YouGov survey for Galaxus reveals surprising insights into secrecy in consumer habits.

  • Trends
  • consumer behavior

Trend alert: Why Germans rarely create accounts, but still come back to your e-commerce?

Why do Germans love the shortcut, and what keeps them loyal even without an account? Find out inside!

Is your DACH e-commerce ready for Gen Z? The checklist
  • Trends
  • consumer behavior

Is your DACH e-commerce ready for Gen Z? The checklist

Is your shop ready for Gen Z in DACH? Learn what drives their e-commerce behavior and follow our practical checklist to connect with this powerful new generation.

Real-Time Marketing Lessons from Taylor Swift and Travis Kelce’s Engagement
  • News
  • consumer behavior

Real-time marketing lessons from Taylor Swift and Travis Kelce’s engagement

Learn how brands turned Taylor Swift and Travis Kelce’s engagement into real-time marketing success stories, driving engagement, visibility, and measurable business impact.

Pinterest autumn trends: Sustainable shopping, Gen Z, and e-commerce innovation
  • News
  • consumer behavior

Pinterest autumn trends: Sustainable shopping, Gen Z, and e-commerce innovation

Explore Pinterest’s 2025 autumn trends and how sustainability, Gen Z, and unique shopping experiences are reshaping the e-commerce landscape.

  • Trends
  • consumer behavior

Customer behavior: what characterizes the DACH eCommerce market?

Explore the characteristics of customer behavior in the DACH eCommerce scene. Unlock valuable tips to tailor your strategies for better engagement and sales!

  • Trends
  • data

How often do consumers buy from stores per year?

Find out how often shoppers really buy online – based on ECDB data – from fast fashion splurges to weekly grocery runs, and what it reveals about the winners in eCommerce (Ad).

Why are e-commerce apps booming in Germany.
  • Trends
  • consumer behavior

Why are e-commerce apps booming in Germany?

E-commerce apps are dominating Germany’s market – learn what’s driving growth and how your business can tap into the mobile-first shopping boom.

Most crucial consumer behavior trends in Germany in 2025
  • Trends
  • data

Most crucial consumer behavior trends in Germany in 2025

Discover the key consumer behavior trends shaping Germany in 2025. Stay ahead of the curve and understand what drives today’s shoppers.

Consumption trends in Germany 2025
  • News
  • data

Consumption trends in Germany 2025

Discover 2025 consumption trends in Germany, exploring consumer behaviors, financial constraints, and sustainable purchasing decisions from the latest European consumer study.

E-Commerce in Germany 2025: Online Retail Growth Returns Amid Shifting Consumer Trends
  • News
  • consumer behavior

E-commerce in Germany 2025: Online retail growth returns amid shifting consumer trends

Online retail in Germany returns to growth in 2025. Discover key trends in sales, AI usage, and market shifts driving e-commerce forward.

Germany's Online Shoppers in 2025: What They're Doing Differently
  • Trends
  • consumer behavior

Germany’s online shoppers in 2025: What they’re doing differently

What really drives online shoppers in Germany? The new DooFinder study reveals why price is no longer the top priority, how AI and social proof are reshaping buying behavior – and what that means for e-commerce brands. (Ad)

  • News
  • consumer behavior

Re-commerce in Germany: Consumer trends and market potential [study]

Re-commerce in Germany grows fast as study shows consumer trends, legal gaps, and market potential for used goods online.

Young Germans trust social media more than traditional news
  • News
  • consumer behavior

Young Germans trust social media more than traditional news

Young Germans trust social media more than news – even with fake news concerns, says new Social Media Atlas study.

Inflation and discount hunting define German consumer sentiment in 2025. Full insights from Europe's latest BCG survey.
  • News
  • data

German consumer sentiment 2025: Inflation, discounts and digital shifts shape spending trends

Inflation and discount hunting define German consumer sentiment in 2025. Full insights from Europe’s latest BCG survey.

Artificial Intelligence in the U.S: The market, trends & consumer expectations
  • Trends
  • consumer behavior

AI in the U.S.: The market, trends & consumer expectations

Discover how AI transforms the U.S. Explore trends, innovations, and the future of artificial intelligence in everyday life.

Media trends 2025: What they mean for online retail
  • Trends
  • consumer behavior

Media trends 2025: What they mean for online retail

Here are the top media trends of 2025 and their impact on online retail. Optimize your business strategy for future success in e-commerce with them.

Germans are gaming more than ever. Why gamification in e-commerce will transform marketing in 2025
  • News
  • consumer behavior

Germans are gaming more than ever: Why gamification in e-commerce will transform marketing in 2025

With over 37 million gamers in Germany, gamification can become strategic advantage for German e-commerce. Discover how e-commerce brands turn play into profit and 2025 gamification trends in online retail.

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