- Trends
- consumer behavior
How to sell emotion to a rational buyer: Lessons from German marketing
Learn how to connect emotionally with rational buyers using proven German marketing lessons. Elevate your sales strategy and drive results now!
Learn how to connect emotionally with rational buyers using proven German marketing lessons. Elevate your sales strategy and drive results now!
Discover how Black Friday transformed from in-store chaos to seamless online experiences. Explore five years of e-commerce evolution, payment innovation, and digital strategy behind the world’s biggest shopping day.
Discover 5 expert-backed approaches to Black Friday, from month-long sales to skipping it entirely, and learn which strategy fits your brand best.
Explore the benefits of podcasts for e-commerce, from building a loyal audience to driving conversions. Transform your marketing strategy with audio content!
Berlin-based fashion start-up Saint Sass became famous for its statement tights featuring bold slogans like “Retire rich” and “Mom, I’m a rich man.” Read our article to discover what helped them rise to fame — and what we can learn from their journey.
Sweden is an interesting e-commerce market, but do you know details about it? Check out our article about Swedish e-commerce and improve your businesses in this country.
Discover the latest trends in Denmark’s e-commerce landscape. Explore insights, statistics, and growth opportunities!
Fashion is one of the primary growth drivers of global eCommerce. And the market is experiencing deep shifts at the moment. Learn why fashion is the number one eCommerce category and which providers and concept are on top in this article featuring insights from ECDB. (Ad)
Learn how dynamic pricing in DACH impacts businesses and shoppers. From AI-driven pricing tools to the trust challenges they create.
Instagram tests making reels the default view in its app – a move inspired by user habits.
Discover the latest trends and insights in European e-commerce with a focus on the Benelux region. Learn about market dynamics and growth opportunities!
Why one-size-fits-all doesn’t work in the EU. Learn valuable insights and transform your approach.
Half of adults in Europe admit to stealth shopping, hiding purchases from partners or family out of shame or fear of conflict. A YouGov survey for Galaxus reveals surprising insights into secrecy in consumer habits.
Why do Germans love the shortcut, and what keeps them loyal even without an account? Find out inside!
Is your shop ready for Gen Z in DACH? Learn what drives their e-commerce behavior and follow our practical checklist to connect with this powerful new generation.
Learn how brands turned Taylor Swift and Travis Kelce’s engagement into real-time marketing success stories, driving engagement, visibility, and measurable business impact.
Explore Pinterest’s 2025 autumn trends and how sustainability, Gen Z, and unique shopping experiences are reshaping the e-commerce landscape.
Explore the characteristics of customer behavior in the DACH eCommerce scene. Unlock valuable tips to tailor your strategies for better engagement and sales!