“Retail media will definitely establish as one of the key digital marketing activities for brands” – interview with Max Melching (Douglas)
Expo and Awards
E-commerce Berlin Expo
E-commerce Berlin Expo 2020 – first speakers announced!
Interviews
expert insights
“Community Management is the magic word” – interview with Daniel Kocher (Prinz Sportlich)
Interviews
data
“Data will be the centre of everything” – interview with Dana von der Heide (Parcel Perform)
Interviews
brands
“Our main goal has always been our customer” – interview with Tino Hartmann (Baby Sweets)
Interviews
business strategy
Entering an untouched ground – about unique business-model, babyboomers, customer satisfaction and… David Hasselhoff – Interview with Tobias Knapp from audibene
Interviews
brands
“Our main goal has always been our customer” – interview with Ramon Pallaske (Audible)
Interviews
marketplaces
How to promote a marketplace? An interview with Lucie Dreiseitel (AUTO1 Group)
Interviews
brands
There is no such thing as a typical day in the live industry – interview with Michael Jericho, Online Marketing Manager at Ticketmaster
Interviews
expert insights
Mobile shopping will change e-commerce on many levels – interview with Robert Bueninck, General Manager DACH at Klarna
Interviews
brands
Your ads are part of the brand experience – interview with Maggie Flick, Head of Business Operations at Outbrain
Interviews
expert insights
Past, present, and future of CX – an interview with Christina Hirsch (Vodafone)
Interviews
brands
“I’m always inspired!”: interview with Jon Marks (Polaroid Originals)
Interviews
expert insights
Omnichannel personalization – interview with Anoop Vasisht (Dynamic Yield)
Interviews
expert insights
The future of digital payments – interview with Mirko Hüllemann (heidelpay Group)
Interviews
data
Voice commerce and data- driven decision making as ecommerce trends – interview with Deniz Macura (Google)
Interviews
expert insights
Personalization and contextualization will become key for successful e-commerce business – interview with Tobias Schlotter (Akeneo)
Interviews
cross-border
“Let’s go global”: interview with Pouya Boland, CEO of Chiquelle