Topic
O2 Telefónica tests car-sharing DOOH with Free2Move and Screenery, bringing dynamic, targeted ads to major German cities.
  • News
  • brands

O2 Telefónica launches car-sharing DOOH campaign

O2 Telefónica tests car-sharing DOOH with Free2Move and Screenery, bringing dynamic, targeted ads to major German cities.

  • Trends
  • data

The importance of product segmentation for shopping ads on Google

Discover how product segmentation can boost your Google Shopping Ads by focusing on top performers and cutting wasted spend, just like Deiters, who gained €500K in seasonal revenue (Ad).

German retailers show little interest in influencer marketing
  • News
  • social media

German retailers show little interest in influencer marketing

Most German retailers are hesitant to embrace influencer marketing despite social commerce growth. Learn why influencer collaborations remain rare in German retail.

Top social media strategies in DACH: What actually works in 2025
  • Top lists
  • social media

Top social media strategies in DACH: What actually works in 2025

Learn the top social media strategies for the DACH region in 2025. What truly works to elevate your brand and engage your audience effectively?

The decline of third-party cookies and its impact on digital advertising
  • News
  • regulations

The decline of third-party cookies and its impact on digital advertising

Learn how the decline of third-party cookies is reshaping digital advertising and why first-party data is now essential for marketers.

The Future of Advertising on WhatsApp: What to Expect and When
  • News
  • platforms

The future of advertising on WhatsApp: What to expect and when

Learn how advertising on WhatsApp is evolving, when it’s launching, and what it means for users and businesses – privacy and rollout insights included.

Voice search in DACH: Top stats and trends for DACH businesses
  • Top lists
  • Technology

Voice search in DACH: Top stats and trends for DACH businesses

Stay informed on voice search dynamics in DACH. Dive into essential statistics and simple trends that can boost your visibility.

How to leverage customer reviews and UGC to grow your e-commerce sales in DACH
  • Trends
  • social media

How to leverage customer reviews and UGC to grow your e-commerce sales in DACH

Transform your e-commerce strategy with customer reviews and UGC! Learn how to harness their potential to skyrocket your sales in the DACH market.

Top price comparison platforms in DACH
  • Top lists
  • platforms

Top price comparison platforms in DACH

Uncover the leading price comparison platforms in the DACH area. Compare prices easily and ensure you get the best value for your money!

According to Nielsen, in April 2025, German advertising market sees strong recovery, driven by growth in outdoor advertising and newspapers.
  • News
  • data

German advertising market recovers in April 2025 [Nielsen report]

According to Nielsen, in April 2025, German advertising market sees strong recovery, driven by growth in outdoor advertising and newspapers.

Media trends 2025: What they mean for online retail
  • Trends
  • consumer behavior

Media trends 2025: What they mean for online retail

Here are the top media trends of 2025 and their impact on online retail. Optimize your business strategy for future success in e-commerce with them.

Germans are gaming more than ever. Why gamification in e-commerce will transform marketing in 2025
  • News
  • consumer behavior

Germans are gaming more than ever: Why gamification in e-commerce will transform marketing in 2025

With over 37 million gamers in Germany, gamification can become strategic advantage for German e-commerce. Discover how e-commerce brands turn play into profit and 2025 gamification trends in online retail.

  • Trends
  • Technology

Maximizing domain potential for e-commerce SEO in Germany

In the competitive world of e-commerce in Germany, effective SEO strategies are essential for success. Choosing the right domain can significantly enhance your online visibility and business growth, making it crucial to understand these dynamics. (Ad)

Top marketing strategies to develop your online presence in the DACH market
  • Top lists
  • social media

Top marketing strategies to develop your online presence in the DACH market

Discover effective marketing strategies to enhance your online presence in the DACH market. Boost your brand visibility and connect with your audience today!

  • Trends
  • Technology

Crafting a strong online identity with domain extensions for German e-commerce success

Domain extensions are crucial in establishing an online identity that resonates with the target audience. Learn more about their value inside! (Ad)

photo showing subtitle sayin The Impact of AI on shopping ads on Google
  • Trends
  • platforms

The Impact of AI on shopping ads on Google

Discover how AI transforms Google shopping ads. Learn how to boost clicks, impressions & revenue with feed optimization and Performance Max. (Ad)

photo showing "ai" subtitle, for the article called Google Gemini AI is disrupting publishers
  • News
  • Technology

Google Gemini AI is disrupting publishers: The end of search as we know it?

Google’s Gemini AI and AI Overviews are drastically reducing traffic to independent websites. Publishers worldwide report losses up to 90%. Here’s what it means for the future of journalism and online content.

Picture showing Roblox immersive ads that may get more attention thanks to partnership with Google
  • News
  • platforms

Roblox and Google expand immersive ads through strategic Ad Manager partnership

Roblox and Google team up to scale immersive ads and Rewarded Video via Ad Manager, giving brands new access to Gen Z audiences.

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