Discover how to unlock access to over 20 million online customers in Central and Eastern Europe (CEE), the fastest-growing e-commerce market in Europe. Join an exclusive webinar on January 22nd to learn how Allegro and Base can streamline your entry into this dynamic region, offering practical strategies and tools to expand your business effortlessly. (Ad)

Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and dynamic budget allocation, businesses can transform PMax into a growth engine that aligns with their unique goals. (Ad)

Discover the secrets to boosting your eMAG listings with optimized titles, compelling descriptions, and high-impact visuals. Learn how following eMAG’s guidelines can enhance your product’s visibility, improve conversion rates, and give you a competitive edge in the marketplace. (Ad)

In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.

Are default Google Shopping Ads draining your e-commerce budget? Learn why over 80% of ad spend often goes to products that don’t sell and how smarter strategies can unlock higher ROI. Discover actionable tips to optimize your ad budget and outpace rising CPC trends—don’t miss this essential guide! (Ad)

Are Amazon Sponsored Ads still worth it in 2025? As competition rises and shopper behaviors shift, this article dives into the evolving Amazon Ads landscape, exploring their effectiveness and the innovations shaping the future of e-commerce success. (Ad)

Is your e-commerce strategy keeping up with the future? WhatsApp is no longer just for chatting – it’s a powerhouse for real-time marketing, customer satisfaction, and revenue growth. Read on to uncover practical tips and proven tactics to make WhatsApp an essential part of your business success. (Ad)

Discover effective Online-Marketing strategies to enhance your ecommerce success and drive sales. Read the article for practical tips to elevate your e-commerce. (Ad)

Discover how interactive emails can transform your e-commerce strategy in this insightful guide. Learn the techniques that triple conversion rates and create seamless shopping experiences—right in your customers’ inboxes! (Ad)

Consumer loyalty is critical in today’s competitive e-commerce landscape, with 69% of German consumers favoring brands with loyalty programs, according to Brevo’s latest survey. By leveraging digital innovations like mobile wallets and personalized communication channels, brands can strengthen customer retention, boost sales, and create lasting relationships. Learn more inside! (Ad)

Boost your eCommerce retail sales in 2025 with actionable strategies. Stay ahead of the competition by implementing the latest trends and best practices.

HDE invites retailers and e-commerce professionals from the DACH region and beyond to participate in the 10-minute online survey, which will contribute to shaping the future of AI in retail. We strongly encourage you to participate! (Ad)

Check out these product discovery best practices for 2025 and make sure that your customer’s journey from browsing to buying is smooth, engaging and personalized to their needs. (Ad)

Ever got interested in the benefits of personalization? If so, check our article and learn how to optimize your personalization strategy.

OTTO’s new Christmas campaign, “And what will you give?” focuses on inspiring holiday gift ideas and special deals around Singles’ Day and Black Friday. Featuring a 360-degree approach with ads across TV, streaming platforms, social media, and more, OTTO invites everyone to find the perfect gifts for their loved ones this season.

Meet the future of digital marketing in 2024 and beyond. Discover insights on evolution, strategies, and the impact of AI.

Discover how Temu’s explosive growth, driven by extensive marketing, ultra-low prices, and gamification, has reshaped the online marketplace, with ECDB projecting a staggering US$41 billion GMV by 2025. Read ECDB’s analysis here! (Ad)