TikTok and AXS forge Global Ticketing Collaboration

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Music enthusiasts worldwide can now access and purchase tickets for live events featuring their beloved artists directly on TikTok, thanks to the partnership with AXS, a prominent figure in global ticketing. The collaboration promises to bring music fans closer to their favorite artists, with the feature live in the US, UK, Sweden and Australia.

Certified Artists on TikTok can utilize the in-app ticketing feature to showcase their AXS live dates and engage with fans worldwide.The integrated feature empowers artists to promote their live performances to both existing and potential fans on TikTok, facilitating audience expansion on a global scale and fostering career growth by enabling them to include their AXS event links in their videos prior to posting.

As Michael Kümmerle, Global Music Partnership Development Lead, TikTok, says: “TikTok’s partnership with AXS allows us to connect millions of users with legendary artists, venues, and festivals, and allows artists to promote their live dates and reach their audience in a whole new way. We are very excited to start this journey with AXS and look forward to supporting the further growth of ticketing on TikTok in the future.”