Westwing expands across Europe with a series of strategic moves that underline its position as the continent’s leading premium destination for Beautiful Living. Continuing phase 3 of its value creation plan, the company is building momentum with a blend of digital innovation and physical retail expansion.
(Image Source: www.westwing.com)
In the second quarter of 2025, Westwing expanded across Europe by entering three new countries: Croatia, Finland, and Slovenia. These additions mark a significant milestone, bringing Westwing’s presence to 18 European markets. The new entries build on the company’s earlier Q1 expansions and support its strategy to tap into digitally savvy and design-conscious audiences across both Northern and Southeastern Europe.
Tapping into design-conscious audiences
Each new market presents strong potential. With growing demand for high-quality, accessible home and living products, Westwing is well-positioned to meet local expectations. Its value lies in a curated blend of exclusive Westwing Collection pieces and premium third-party design brands. By offering inspirational content alongside handpicked product selections, the platform appeals to Design Lovers who value style, function, and timeless aesthetics.
Strengthening physical retail presence
As Westwing expands across Europe, it also continues to invest in physical retail. A key highlight is the upcoming store opening in Munich, set for July 2025, according to the press release on Westwing’s website. Situated near Odeonsplatz in the heart of the city’s shopping district, this new location will serve as a physical touchpoint for customers to engage with the brand. The store offers more than just product displays – it’s an immersive retail experience where digital convenience meets in-store inspiration.
Blending digital ease with in-store inspiration
This store follows the successful debut of Westwing’s store-in-store at Printemps Haussmann in Paris, reflecting the brand’s commitment to blending online and offline channels. Features like QR-based ordering and seamless delivery integration ensure a unified, premium shopping journey. These efforts not only enhance customer engagement but also align with the company’s goal of scaling efficiently through operating leverage.
Looking ahead, Westwing’s expansion across Europe is part of a broader objective to enter 5 to 10 new markets in 2025. The company is on track to meet that target while reinforcing its mission: to inspire more people to create homes that unlock the full beauty of life.
About Westwing
Founded in 2011 and headquartered in Munich, Westwing reached a Gross Merchandise Volume (GMV) of EUR 497 million in 2024. With its integrated platform spanning Shop, Daily Specials, physical Stores, B2B services, and interior design consulting, Westwing remains Europe’s #1 in Beautiful Living e-commerce.
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