This article highlights the various uses of AI chatbots in e-commerce. It presents possible use cases and potentials that show how online stores can successfully use chatbots to eliminate known problems such as shopping cart abandonment or to create positive effects such as increased engagement or more automated leads by providing users with helpful support and advice on products at any time. For a glimpse of real-world practice, the approach of VELUX, a Danish manufacturing company that has achieved impressive results with a chatbot in e-commerce, is shown. If there is one industry that benefits from the digital boom, or…
