The Nordic countries, in this text defined as Denmark, Finland, Norway and Sweden, together have a geographical area that extends over 490 000 square miles. Counting around 26 million inhabitants in total the region, with the exeption of Denmark, is among the most sparsely populated in the world. A fact that has meant that the region has a very long history of mail order and distance trading. So when online access became possible for everyone, the conditions for and the willingness for online shopping was already there.It´s not unusual for international e-tailers who are considering establishing themselves in the dynamic Nordic…
