E-commerce Germany News

We had the chance to chat with Anoop Vasisht, General Manager Europe at Dynamic Yield, about personalization, behavioral messaging and Artifficial Inteligence behind Dynamic Yield’s technology. What is your role in Dynamic Yield? I am the General Manager for the European team at Dynamic Yield and am responsible for revenue in the region. Our growing team here has worked with over 100 brands including the likes of Mediamarkt, Home24, HRS, Chal-Tec, Juniqe, Weltbild, and more, helping them utilize personalization as a pillar of growth. We’ve witnessed the market mature so much over the past few years and it’s super exciting…

We invited Mirko Hüllemann, Founder and CEO of heidelpay Group, for a virtual cup of coffee to talk about the future of e-payments and heidelpay’s role in it. Enjoy! What is Heidelpay’s mission? We want to help to make electronic payments as simple and easy as the trade of cash money is. This shall not only be true for the payer but also for the payee. Therefore we are always eager to adopt new payment methods with a significant benefit for buyers/customers as soon as possible and have also developed our own set of payment methods for instant and pay-later…

Latest articles

3 Steps to Measure Effectively Your Marketing Campaigns

A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about…

6 reasons why you should exhibit at E-commerce Berlin Expo

E-commerce Berlin Expo 2019 is still one of the most vivid memories, but we keep on going! While we are getting ready for its 2020…

Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?

According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can…

“Let’s go global”: interview with Pouya Boland, CEO of Chiquelle

Pouya had a great talk during the E-commerce Warsaw Expo about international expansion, the rules for e-commerce success across the globe and how to expand…

EBE19 flashback: let’s see it once again!

Numbers speak for themselves: over 5000 visitors, 4 stages full of knowledge and 150 exhibitors from 21 countries. E-commerce Berlin Expo was held on the…

3 Easy Ways to Optimize Your PPC Campaign and Reduce Your ACoS

Amazon advertising is a double-edged sword. If done right, it can propel your Amazon store into a profit machine. If not done right, it can…

The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and more at EBE19!

The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potential of mobile, AI and machine learning strategy, customer engagement in…

E-commerce will merge experiences with the offline world – interview with Bruno Gorgulho

We invited Bruno Gorgulho, Head of Solutions Exponea, to talk about e-commerce, customer experience and Artificial Intelligence. Enjoy! Attend his session during E-commerce Berlin Expo 2019! You’re a Head of Solutions at Exponea. What’s your role in the company? Bruno GorgulhoHead…

Site search is the hidden gem of conversion optimisation – interview with Kylie Fletcher

Site search seems to be very underrated in the world of e-commerce. We decided to invite Kylie Fletcher, a Creative Content & Marketing at Sooqr,…

We need to think about an ecosystem of ideas – interview with Christina Keller

We invited Christina Keller, a Regional Head of Creative Shop on Facebook, for a cup of virtual coffee to talk about e-commerce, inspirations and clever mobile architecture. Attend her session during E-commerce Berlin Expo 2019! You are a Regional Head of Creative Shop at Facebook. Can you tell us more…

Conflicting SEO Signals

Sites fail to live up to their full potential in Google Search because their on-page signals are conflicting, rather than consistent. These are the Top-5…

The 15 speakers you cannot miss at the E-commerce Berlin Expo

On the 20th of February, Station Berlin welcomes with open arms the e-commerce elite from all over the world. Each stage will be packed with…

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Omnichannel personalization – interview with Anoop Vasisht…