Personalisation: Don’t suspect, know where the shoe pinches at online customers
Part II: AI-based personalisation in the online shop. How OXID eShop handles it? Read Part I here There are no fewer than six e-commerce events…
Fairs like a pro – vol. 2: how to create marketing materials?
Let’s say you’ve just decided to book a booth (preferably at E-commerce Berlin Expo 2020). Well done you! Now onto thinking about how to make…
Product discovery – Next big thing for e-commerce?
Imagine a store with an unlimited number of items and enough storage space to fit everything you could possibly think of. Then, imagine that this…
Fairs like a pro – vol. 1: how to promote your booth on social media?
Conferences, fairs, stands, booths, presentations, exhibiting opportunities. You feel you have it all, however, you still know there are a lot of ways of how…
Personalisation: Get out of your children’s shoes
Part 1: Personalisation option in OXID eShop – the (market) theory The topic of personalisation is on everyone’s lips. Fired by the hype about artificial…
3 Steps to Measure Effectively Your Marketing Campaigns
A significant benefit of internet advertising is the possibility to get lots of information on an ad’s success in real time. The major thing about…
6 reasons why you should exhibit at E-commerce Berlin Expo
E-commerce Berlin Expo 2019 is still one of the most vivid memories, but we keep on going! While we are getting ready for its 2020…
Easy e-commerce. How to stop losing customers and fully unveil the sales potential of your online store?
According to the Baymard Institute’s report, almost 70% of carts are abandoned. That means that 7 out of 10 purchases are not completed. There can…
“Let’s go global”: interview with Pouya Boland, CEO of Chiquelle
Pouya had a great talk during the E-commerce Warsaw Expo about international expansion, the rules for e-commerce success across the globe and how to expand…
EBE19 flashback: let’s see it once again!
Numbers speak for themselves: over 5000 visitors, 4 stages full of knowledge and 150 exhibitors from 21 countries. E-commerce Berlin Expo was held on the…
3 Easy Ways to Optimize Your PPC Campaign and Reduce Your ACoS
Amazon advertising is a double-edged sword. If done right, it can propel your Amazon store into a profit machine. If not done right, it can…
The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and more at EBE19!
The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potential of mobile, AI and machine learning strategy, customer engagement in…