Where did you get it? On Amazon, of course…
One of 2020’s biggest lessons was that while everyone stayed home, ecommerce celebrated levels of unprecedented success. Amazon certainly was one of the main beneficiaries…
Benefits of checkout marketing and why it is cool
What is checkout marketing? In checkout marketing companies display offers in the form of coupons on their checkout page as a reward for the customer’s…
A brief overview of China’s e-commerce in 2021
Competition between Chinese e-commerce giants is growing more and more. This year’s new payment systems will make things even more interesting as we’ll see significant…
5 Holiday Strategies for Online Business to Boost Conversion Ratio
The Great rush is measured for Black Friday and Cyber Monday these days. Online businesses are ready to make the most of traffic for the…
Top 15 Locker Technologies in EU supporting
A group of experts from the Imperial College of London and The Bartlett School of Architecture, University College of London, have recently collaborated on a…
Is your business ready for the new EU VAT eCommerce Package? Or are you gonna be caught by traps?
Have you started an online business during the Corona pandemic and are ready to expand? Very good! But even though they say “the sky is…
Marketplace Ecosystem Overview: The Paypers Report
Did you know online marketplaces that allow cross-border trade are enormous drivers of economic growth? The coronavirus pandemic has drastically altered consumer behaviour since social…
Next Generation PIM: Product Experience Management (PXM)
Next Generation PIM: Product Experience Management (PXM) Higher conversion rates, more brand loyalty, fewer returns and excellent customer satisfaction. These are goals that every e-commerce…
How can Micro-fulfillment benefit your E- commerce business
Micro-fulfillment will be the most important supply chain and logistics asset in satisfying the end consumer’s demand for quick, sustainable deliveries in the coming years. How…
More profit on Amazon through good content marketing
What is content marketing? “Content is king” is the marketing industry’s motto. On many channels, content marketing has already been a natural communication strategy for…
Selling on marketplaces is not difficult, becoming a marketplace even more so
Whether it’s clothing, furniture or electronic goods – online retailing has been recording increasing sales figures for years and will continue to gain importance in…
“Price Intelligence & Dynamic Pricing in Europe’s Ecommerce and how Covid affected the Retail Industry”.
In the commercial world and especially in strategic marketing, it is well known that the 4Ps (Product – Price – Promotion – Place) are the…