Agentic commerce talks at E-commerce Berlin Expo
This year, our agenda is packed with agentic commerce talks! Read more to see what to expect.
Agentic commerce is the hot topic firing up the industry right now. We’re glad to tell you that it will also have a strong presence in the E-commerce Berlin Expo 2026 agenda.
What topics can you expect exactly? Dive in below to find out!
And if you haven’t registered for the Expo yet, do it now before it’s too late:
AI agent topics to keep an eye on in our agenda
How AI Agents are transforming decision making
Talk given by Mo Shiha, AI & Data Analytics Team Lead at Zalando, 17th of February, at 15:25, Keynote Stage
Two years ago, agentic AI was a curiosity and now the gap between companies who use it and those who don’t is widening fast! This talk by Mo Shiha, AI & Data Analytics Team Lead at Zalando, will reveal the transformation happening right now. Come, listen and discover what leaders must do today to capture this advantage before the window closes and the gap becomes unbridgeable.
Experience Opportunities im Agentic Commerce: Wie KI Kaufentscheidungen neu definiert
Talk given Jörg Hirt, Chief Innovation Manager at REWE Digital & Kristina Häusler, Executive Strategy Director at SYZYGY, 17th of February, at 12:45, Expo Stage A
This talk concentrates on new opportunities arising from taking over purchasing decisions and shopping processes by AI Agents. Jörg Hirt and Kristina Häusler will also provide insights into the SYZYGY Foresight Study Marketing 2030 and use cases from the retail sector to show how brands and retailers influence purchasing decisions and remain relevant in agentic commerce. Be there and listen to the study’s findings!
AI Agents: Cool Demos vs Real Revenue – What Western E-Commerce Can Learn from China’s No-Bullshit Approach
Talk given by Björn Ognibeni, Practical Visionary and Co-founder of ChinaBriefs.io & XRLab@MCM, 17th of February, at 14:45, Keynote Stage
While Silicon Valley perfects Agentic AI demos, Chinese platforms are already deploying AI at scale and making money doing it. This keynote given by Björn Ognibeni, Practical Visionary and Co-founder of ChinaBriefs.io & XRLab@MCM, will cut through the hype to reveal why Western companies struggle to move from impressive prototypes to real business value, while Digital China focuses on results over narratives. At this presentation you’ll learn how to apply China’s result-first mindset to your own e-commerce strategy. Come and find out more if you don’t want to be left behind!
The Great Divide: How Agentic Commerce Is Redrawing the European Marketplace Map
Talk given by Ingrid Lommer, Co-founder of Marketplace Universe, 17th of February, at 15:25, Expo Stage A
Based on the updated Marketplace Universe Quadrants, in this talk Ingrid Lommer will identify today’s winners and reveal the looming disruption: agentic commerce. A strategic divide is forcing platforms to choose their path:
- Control: Keeping data and discovery in-house (Closed Ecosystems),
- Enable: Acting as infrastructure for external AI agents (Open Commerce),
- Defend: Using curation to stay relevant beyond pure transaction logic.
In her presentation, Ingrid will introduce the AI-Ready Platforms Quadrant to help brands adapt, from structured data to new trust signals. A strategic compass for everyone navigating the shift from the platform era to the agentic future.
From SEO to Survival: Retail Visibility in the Age of AI Commerce
Talk given by Dara Kossok-Spiess, Head of Internet Policy and Cathrin M. Daniel, Internet Policy and Digitization at German Retail Federation (HDE), 17th of February, at 16:45 Expo Stage A
AI Commerce and autonomous agents are fundamentally reshaping how products are discovered, recommended, and purchased. For small and medium-sized retailers, the core challenge is no longer just efficiency or personalization, but visibility: Who is seen, recommended, and trusted when AI systems increasingly mediate consumer choice?
This talk by Dara Kossok-Spiess and Cathrin M. Daniel will explore how AI-driven platform ecosystems are shifting market power, what this means for SMEs in retail, and where current regulatory frameworks fall short.
Hyper-Personalized Shopping Agents – The Gamechanger for Successful E-Commerce
Talk given by Dr. Ralph Hünermann, Founder & CEO of Odoscope, 17th of February, at 11:25, Expo Stage B
The topic of personalized shopping agents is gaining more and more attention. It seems likely that they will cause real disruption in the near future. In the battle for the best customer experience, they will be a force to be reckoned with, especially for online shops that don’t adopt them while their competitors do.
Join this talk by Dr. Ralph Hünermann, Founder & CEO of Odoscope, and discover why personalized shopping agents are true game-changers for successful e-commerce.
Community-Driven Discovery: TikTok’s Unique Role in the Age of Agentic Commerce
Talk given by Nele Odzuck, Group Vertical Director Commerce and Rico Zimmermann, Head of Client Solutions Commerce at TikTok, 18th of February, at 14:45, Expo Stage B
This presentation will explore how TikTok stands apart in the Agentic Commerce era by emphasizing community-driven discovery. Nele Odzuck and Rico Zimmermann will highlight how TikTok empowers users to shape what is discovered, transforming shopping behaviors through collective input and authentic engagement, combined with algorithmic steering. Join them to see how TikTok Search and TikTok Shop provide a new layer of insight into what and why people discover products in a truly user-led way!
wieCommerce? Live Podcast: AI Commerce als Beschleuniger für Brands? mit Erik Reintjes von Miss Pompadour
Talk with Erik Reintjes, Co-founder of MissPompadour, hosted by Kristina Mertens and Max Rottenaicher, 18th of February, at 10:00, Keynote stage
Together with Erik Reintjes, Co-founder of MissPompadour, Kristina Mertens and Max Rottenaicher will explore one of the most exciting questions in commerce right now: “Is AI commerce a true accelerator for brands?”
Instead of buzzwords, they will get straight to the point: Will autonomous AI agents soon be making our purchasing decisions – or are we simply witnessing the next big hype? Erik Reintjes will also share practical insights and show how a successful DIY brand is preparing its data and content for an LLM-driven world and how AI is already changing daily work and internal processes. Go and explore this deep dive into the future of digital commerce!
See our full agenda
Curious to see more talks? You can explore the full agenda for E-commerce Berlin Expo 2026 here.
And of course, don’t forget to register for the event – if you haven’t already!
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