Aldi, the popular German discount supermarket chain, has announced it will shut down its online shop at the end of September 2025. Both Aldi Nord and Aldi Süd confirmed the closure as part of a strategic decision to double down on their core business: brick-and-mortar grocery retail.
Non-food online sales come to an end
Since 2021, the two retail giants had collaborated on a joint e-commerce platform that offered non-food products like:
- Household appliances
- Multimedia items
- DIY tools
- Home furnishings
However, despite a growing trend in online shopping, Aldi’s digital venture failed to turn a profit. According to internal sources, the online shop has not met financial expectations since its launch.
Last day to order: September 30, 2025
Customers still have until September 30, 2025 to place their final orders. Aldi plans to notify customers via newsletters and website alerts to ensure a smooth transition.
Although the online shop is closing, non-food items will still be available in Aldi’s physical stores. Additionally, popular services such as Aldi Talk, Aldi Travel, and Aldi Photo will remain operational.
What happens to Aldi’s digital platforms?
While the online shop is shutting down, Aldi’s mobile apps and websites will continue to operate. They’ll still offer:
- Weekly food promotions
- Recipe ideas
- Store locator features
This ensures that Aldi’s digital ecosystem still supports its in-store experience, even without the e-commerce platform.
Employee impact
Roughly 80 employees are expected to be affected by the closure. Aldi has not provided a detailed breakdown of roles or potential severance packages, but more information may follow in the coming months.
Why is Aldi making this move?
The main reason cited is a renewed focus on Aldi’s core strength—affordable, in-store grocery shopping. In a competitive retail landscape, Aldi is choosing to concentrate resources where it sees the most value for customers and sustainable growth.
The Aldi online shop closure marks a significant shift in the retailer’s strategy. While many companies are investing more in e-commerce, Aldi is taking a different path—leaning into what it does best: delivering value through physical stores.
Customers can expect the same in-store deals and added value services, just without the convenience of ordering non-food products online.
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