Abandoned Cart Recovery: 9 Steps
Abandoned carts are the bane of any online retailer. Every time someone fills up their cart and then leaves without making a purchase, you lose potential revenue. In fact, according to a study by the Baymard Institute, the average cart abandonment rate is a whopping 69.57%. That means that almost 7 out of every 10 people who put items in their cart won’t complete their purchase. 1. Send a Cart…