Kinga Edwards, Author at E-commerce Germany News

E-commerce Law in Germany: the nuts and bolts

The German market can indeed be challenging in some respects. To successfully run your e-business, you should understand the laws that control it. It doesn’t matter whether sales are made to entrepreneurs or consumers. The German Civil Code lays out a series of obligations. In that case, there may be questions about which legal requirements apply to e-commerce in Germany. In this article, you will learn about the significant legal…

7 powerful Shopify marketing tactics you need to try

Marketing your Shopify store can sometimes feel like you’re banging your head against a wall. But done right, it can have a tremendous impact on the growth of your store. Here are 7 Shopify marketing tactics that can take your store to a whole new level. Upsells and cross-sells This is the easiest activity for you to get started with. That’s because the customers whom you’ll be pitching to already…

The essentials of German e-commerce 2021

We can say a lot about German e-commerce. However, more and more articles and websites give out so much information that it’s sometimes challenging to sort it out. So we decided to create an article that contains all the articles we have written about the e-commerce market in Germany – you will always have all the information handy! We have described everything we know about German e-commerce in the following…

Target Audience vs Buyer Persona: What’s the Difference

Identifying who your ideal customers are is critical to your business’ success. It is the catalyst to a targeted strategy, stronger relationships, and more sales. Most often, marketers use the terms “target audiences” and “buyer personas” when segmenting and identifying ideal customers. While target audiences and buyer personas are the best methods of identifying ideal customers, they are often interchanged and thought of as the same thing. The consequence of…

Top 10 online supermarkets worldwide

There is a report provided by ecommerceDB which points to the top 10 online supermarkets around the globe. Most people consider supermarkets as places where they physically go, push the trolley, and put things in, rather than online shopping and having them delivered, so this comparison is quite unique. Nevertheless, online shopping for food and beverages is getting popular, especially since the pandemic forced us to turn on the online…

The importance of checkout design and four best in class examples

Arguably, there isn’t a single page on your website that rivals the importance of your checkout page. If a customer has made it to checkout, they are right on the cusp of making a purchase. Therefore, if it proves too complicated or long-winded, they can easily decide, in a flash, that actually this product isn’t for them. It doesn’t matter if you’re a pure D2C company or an omnichaller retailer,…

Enterprise Marketplace Index: key takeaways from the report

The digital-first era accelerated in 2020. Someone-stop shop digital giants secured their position as market leaders, but many legacy retailers were caught in the middle, losing a two-front battle. However, a pioneering group of retailers brought innovation to the traditional model of retail. Read the report below based on The Enterprise Marketplace Index to find out more about digital marketplace retailers. Marketplace growth The Index found that marketplace retailers outperformed…

The most critical insights from Adobe Digital Economy Index: COVID-19 Report

Have you been searching for information on how online shopping habits and purchasing power have changed in 2021? The Digital Economy Index, Adobe has the only real-time barometer of digital buying and selling activity, analysing trillions of online transactions across 100 million product SKUs in 18 product categories. Read the report as it includes the most important and actual data. The Adobe Digital Economy Index The Adobe Digital Economy Index…

A brief overview of China’s e-commerce in 2021

Competition between Chinese e-commerce giants is growing more and more. This year’s new payment systems will make things even more interesting as we’ll see significant players operating in new roles. The case is so interesting that 98% of urban Chinese consumers already use their digital wallet for daily purchases, and most consumers don’t carry cash anymore. Below you can find some essential information from the report about China e-commerce and…

Marketplace Ecosystem Overview: The Paypers Report

Did you know online marketplaces that allow cross-border trade are enormous drivers of economic growth? The coronavirus pandemic has drastically altered consumer behaviour since social distancing has brought the digital universe into people’s lives to a much greater degree. Now it’s high time to say more about people and companies that impact cross-border ecommerce. When it comes to marketplaces, who should you pay attention to? Which trends should you follow?…

What should land in a perfect product description?

A perfect product description should give a thorough overview of what the item is, how it’s used, and why you need it. But that’s not all—there are some other important things to include as well! It is important to list any information about size, weight, color options, material type and more. This will help customers make an informed decision when they’re shopping online for products. Check our expert tips for…

4 Key Trends from the Future of Consumer Markets report

The COVID-19 pandemic has been raging for nearly a year and continues to make life difficult for businesses in a number of sectors. Many nations are facing multiple waves of infection, new lockdowns, and slow vaccine distribution, which has resulted in changes in the way we work, live, and shop. In the long run, consumer-facing companies are likely to suffer the most, since they are on the front lines of…