The Importance of Cross-selling
What is Cross-Selling? Every seller’s goal is to remain relevant to existing and new customers. Cross-selling is an approach where sellers offer customers a variety of products. Therefore, cross-selling is selling different products and services to existing customers. The marketplace is awash with competition, and cross-selling ensures loyalty from existing customers. However, product vendors must ensure quality, reliability, and integrity while cross-selling, else they lose their existing customers. Below are…