Author: Editorial Team

How to translate your e-commerce store in order to best enter the DACH market? Read the article and learn more! (Ad)

Did you know… Using cross-selling and other marketing tactics increase sales by 20% and profits by 30% according to McKinsey.35% of Amazon’s revenue comes from upselling and cross-selling according to the online retailer.Research from Amazon suggests that implementing upselling and cross-selling on a webshop can increase revenue by 10%. What does this mean for you? After you’ve done the hard work of attracting a customer and enticing them with the…

In ecommerce, content marketing is often seen as a practical method for increasing SERP visibility, driving website traffic, engaging social media followers, boosting brand authority, and generating viable leads.  However, the one commonly overlooked benefit of a quality-driven content marketing strategy is its role in boosting ecommerce conversions.Well-produced content allows brands to communicate value, create markets for their products, boost customer loyalty, encourage higher AOVs, and enrich customer experience. So,…

We had the opportunity to attend this year’s event and we learned a lot. In this blog post, we will recap the conference for you and provide our highlights and remarks. If you’re thinking of attending next year, or just want to know what it’s all about, keep reading! Numbers speak for themselves 2 halls and 180 exhibitors – these are the impressive statistics of this year’s K5 conference.  These…

The way e-commerce marketers connect with their customers is continuously evolving. If you have been in the industry for the last decade, you have seen it with your own eyes: what worked five years ago may not work today, and what works today may be obsolete tomorrow. This has a lot to do with how big players such as Google and Apple are taking actions to reduce the analytics data…

The Paypers has published the Cross-Border Payments and Ecommerce Report 2021–2022, the ultimate source of information for players interested in selling across borders. Nowadays, there is a world of opportunity beyond borders, and the cross-border ecommerce market does not show any signs of slowing down. In fact, predictions indicate a CAGR above 20% for the cross-border B2C ecommerce market over 2020–2027 and an earned revenue estimated to reach more than…

Did you know that the growth of the cross-border ecommerce market does not show any signs of slowing down? As the COVID-19 pandemic has drastically changed consumer behaviour, bringing the digital universe into people’s lives to a greater degree, it is imperative to elaborate on how the changes from the last couple of years impacted the cross-border market. So, what developments should you pay attention to? Which trends should you…

Article by: Anna Jelonek, Head of International Executive Department at iCEA Group. It has happened – you are starting your business of a lifetime. You’ve found a niche or something you want to share with people and did a business. Your brand started to be recognized in your country and your traffic is increasing month by month. Over time it starts to convert. And then comes that moment when you decide…

A question commonly asked is, ‘Which is the best marketing channel to reach my target group online?’ Those who can answer this question precisely are one step ahead of their competition. Investing in several marketing methods to reach new customers is crucial in order to hold one’s own against the big players in the industry. But how can you achieve this? The answer is to utilise the marketing mix to…

– Article prepared by TreviPay – Customer expectations of payments are changing. While the adoption of traditional credit cards by consumers remains lower in Germany than many other European countries, the trend for the next few years remains a constant upward trajectory and alternative payment options based on credit are emerging.The appeal of Buy Now Pay Later (BNPL) propositions have grown quickly across Europe. In Germany, BNPL was around 10…

Today’s generation of children have grown up in a world of technology – of Snapchat, TikTok, and ‘Hey Siri’. It’s a radically different upbringing to that of Baby Boomers, Generation X, Millennials, or even Generation Z. The first members of this generation – coined ‘Generation Alpha’ – were born in 2010, the same year the iPad launched. With information and entertainment just a touch away, the way they communicate with…