Author: Editorial Team

The business-to-business sector has been seen as playing catch-up almost from the moment that Jeff Bezos started selling books online out of his parents’ garage. As Amazon and eBay reinvented retail by rolling out one technological innovation after another, the pressure grew on B2B to get its act together and start selling online. The sector was caricatured as set in its ways, hopelessly “analogue” in its cultural instincts, and fatally…

E-commerce marketing and sales strategies traditionally rely on inbound traffic. Sometimes this can feel like a frustrating waiting game. First, you generate traffic and then hope these website visitors will make a purchase. But it doesn’t have to be that way. To increase your e-commerce conversion rate, you need to engage with your website visitors while they are on your website. Here are four strategies to activate your website visitors…

The first touchpoint in the delivery of goods to recipients is your packaging, which represents your company and your brand from the very first moment. The customer also associates the quality of the contents with it. In addition to product protection and advertising effectiveness, the right e-commerce packaging also gives you the opportunity to provide your customers with an unforgettable unboxing experience. After all, rarely is a customer more receptive…

Globally, 82% of consumers now say they use two or more digital touchpoints during their journey. While this is good news for online brands and retailers, the number of e-commerce sellers is also up — and it’s getting pretty crowded.  Perhaps you’ve noticed an increase in channel competition in recent months. On Amazon alone, more than 1.9 million active sellers are vying for consumer attention.  Is there any hope of…

A particular challenge for online retailers: fast and cost-effective shipping In online retailing, a large number of items have to be stored, picked, packed and shipped to customers as quickly as possible. Added to this are challenges such as fluctuations in demand, changes in product range and the often time-consuming handling of returns. Without a doubt, fast and reliable shipping of goods is one of the most important criteria for…

Hardly any topic is more dreaded in e-commerce than a written legal warning concerning competition law. Written legal warnings are a German peculiarity. In other countries, you will hardly find them. In essence, a legal warning means that a competitor pursues a violation of competition law regulations against a rival company through private law proceedings. To do so, they can hire a lawyer and charge the defendant with the costs.…

Most eCommerce business owners know the importance of investing in the right CRM software, website host and logistics systems. But what about FinTech?  Too often, eCommerce merchants consider payments, banking and accounting technology as an afterthought, preferring to focus their attention on other areas such as marketing and logistics. In this article, we’ll discuss how building the right financial tech stack is crucial for earning consumer trust, saving on fees…

Since the dawn of globalisation the world is increasingly becoming the proverbial village, a trend that has been further accelerated by ever-advancing technology and fast-growing e-commerce. Many goods processed or consumed in Europe are imported from all corners of the world, primarily China, but increasingly also South East Asian countries and the Indian Subcontinent. Apart from bulk raw materials (coal, ore etc.), these goods are predominantly shipped in sea freight…

Gamification is a marketing tool that provides interactive solutions in the form of gamified experiences.  The target is to create engaging marketing campaigns which excite customers and makes them curious  about a brand or a product. It enables businesses to stand out and differentiate themselves from their  competitors.   The added value for businesses and customers is straightforward: Instead of getting marketing  information through static advertisements, that nowadays often go unnoticed,…

According to the Bloomberg monthly survey of economists in July 2022, the probability of a recession stands now at 70 %, compared to only 20% in March. According to the quarterly numbers by bevh, the German federal association for e-commerce, with a minus of 10,8 %, e-commerce revenues dropped to 19,8 billion € in the third quarter of 2022. Whether it’s a black swan event, labor shortages, an energy crisis, or…

Online retailers can act sustainably – even though they are boosting their business with direct mail, for example. Learn more about the role of address services, postage management and good shipping concepts and how you can reduce emissions in your customer approach. Avoiding and reducing emissions where possible – that is easier said than done, is it not? One good approach that many companies are already taking – partly due…