Berlin, we’re back: The speakers shaping the future of retail at K5 2026
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Who is shaping the future of retail? Meet the industry leaders from Zalando, TikTok, adidas, OTTO, About You and more at the K5 FUTURE RETAIL CONFERENCE. (Ad)
The countdown is on! On June 23–24, 2026, the K5 FUTURE RETAIL CONFERENCE returns to ESTREL Berlin and if you’re serious about the future of digital commerce, this is the only place to be.
This year’s lineup hits different. From platform giants and D2C disruptors to AI pioneers and category creators, the 2026 edition brings together the leaders who are actively reshaping how we buy, sell, and build in the digital age. Whether you’re looking for strategic clarity, bold new perspectives, or the right business partner in the room – K5 2026 is where it all comes together.
Here’s a first look at some of the speakers who will take the stage:
David Schröder
As Co-CEO of Zalando, Europe’s leading online fashion and lifestyle platform, David Schröder has been instrumental in scaling the company into one of the continent’s most powerful commerce ecosystems. With a focus on B2B growth and building the operating infrastructure for fashion e-commerce, he brings a rare combination of operational depth and long-term platform thinking to the stage.
Claudia Frese
Claudia Frese is CEO of momox, Europe’s leading recommerce platform for books, media, and fashion. In a market where sustainability is increasingly a strategic imperative rather than a marketing claim, momox has built a genuinely scalable circular commerce model and she is the force driving it forward.
Dr. Boris Ewenstein
Since March 2026, Dr. Boris Ewenstein has been at the helm of OTTO as CEO, stepping into one of the most complex roles in German e-commerce. With a background spanning McKinsey, Zalando, and now Germany’s largest shopping platform with over 12 million active customers, he brings both strategic sharpness and a clear vision for what AI-driven commerce looks like in practice.
Nele Odzuck
As Group Vertical Director Commerce DACH at TikTok, Nele Odzuck is one of the most influential voices at the intersection of social media and e-commerce in the German market. She built TikTok’s e-commerce and omnichannel team in Germany from the ground up and has since been driving growth across fashion, beauty, food, and retail at scale. Named one of W&V’s Top 30 Under 33, she’s exactly the kind of speaker who doesn’t just talk about the future of commerce; she’s building it.
Dr. Sarah Müller
As CEO of InnoNature, Dr. Sarah Müller is building one of the most compelling D2C stories in the women’s health space. With a background spanning kununu, green-tech scale-up zolar, and a PhD in consumer behaviour, she brings both data-driven rigour and genuine category conviction to the stage – making the case for purpose-led commerce at scale.
Tobias Seemann
Tobias Seemann is Chief Digital Officer at adidas, where he leads the digital transformation across all channels and platforms, building the connected consumer experience that the world’s second-largest sportswear brand needs to stay ahead. With earlier stints at Amazon and a deep understanding of both brand and marketplace logic, his perspective spans the full width of modern commerce.
Tarek Müller
Co-Founder and Co-CEO of About You, Tarek Müller is one of the most dynamic voices in European e-commerce. From building a fashion unicorn to launching the B2B commerce platform SCAYLE, he consistently raises the bar for what’s possible in digital retail. His session is never one to miss.
Dr. Saskia Meier-Andrae
As Managing Director of eBay Germany, Dr. Saskia Meier-Andrae leads one of the most established marketplace brands in the world through a new era of relevance, balancing platform trust, seller growth, and the evolving expectations of German consumers.
Bastian Siebers
As CEO of flaconi, Bastian Siebers leads one of Germany’s most beloved online beauty destinations. With the beauty market becoming more competitive and more data-driven than ever, his session promises real talk on brand building, customer loyalty, and profitable growth in a crowded category.
And this is just the beginning. With over 250 thought leaders, founders, and change-makers taking the stage across six stages – plus the legendary K5 Connect Party, the K5 Commerce Award, and the most powerful networking floor in the industry – K5 FUTURE RETAIL CONFERENCE 2026 is the retail and e-commerce highlight of the year.
Get your tickets now. #LearnFromTheBest #MeetTheBest #BelongToTheBest
