Think standout booth design is what wins trade shows? Xentral proved that’s not always the case. At E-commerce Berlin Expo 2026, they showed that event lead generation is ultimately about people, not gimmicks. By bringing a well-rounded team ready for real, in-person conversations with visitors, they turned meaningful interactions into a closed deal.

Many brands assume that booking a booth is enough to generate visibility. Chatarmin took a different approach. They didn’t just show up at E-commerce Berlin Expo 2026 hoping to be noticed, they created visibility through strategic sponsorships, including the entrance banner and the after-party, and proactive approach before and during the event. The result? A €20,000 deal closed by Day 2.

On June 23 and 24, the annual K5 FUTURE RETAIL CONFERENCE took place at ESTREL Berlin. 5,000 attendees took part in the K5 Conference 2026, making this summit of (digital) commerce the most successful K5 FUTURE RETAIL CONFERENCE to date. (Ad)

Who is shaping the future of retail? Meet the industry leaders from Zalando, TikTok, adidas, OTTO, About You and more at the K5 FUTURE RETAIL CONFERENCE. (Ad)

Most companies treat trade show marketing strategy as an afterthought, a booth, some branded merchandise, and hope for foot traffic. Pickware took a different approach. At E-commerce Berlin Expo 2026, they combined pre-event outreach, a masterclass, a side event, and a carefully designed booth concept to generate 40+ meetings and 30+ qualified leads.

Join Kaufland’s 14th e-Commerce Day in Cologne on 11 June 2026. Explore AI in online selling, hear from top industry experts, and connect with 2,000+ e-commerce professionals at RheinEnergieSTADION. (Ad)

Vestiaire Collective, Christian Louboutin, Zalando, Arc’teryx, Sephora and The Estée Lauder Companies are among more than 180 confirmed speakers at Europe’s most important retail event. (Ad)

Explore interview with Andreea Kremm, winner of the Community Choice Award 2026 at the E-commerce Germany Awards contest.

Let’s read more about the wrap-up of the 10th Jubilee Edition of the E-commerce Berlin Expo and see what exciting things happened!

See who won our E-commerce Germany Awards 2026! Read the article and find out about best solutions.

See what happened at the Day 1 of E-commerce Berlin Expo 2026!

Join E-commerce Berlin Expo 2026 on Feb 17–18 at Messe Berlin! Meet 150+ speakers, top exhibitors, masterclasses & network with e-commerce leaders.

After the first day of the E-commerce Berlin Expo on February 17, the day doesn’t come to end! We’re throwing an official afterparty. Find out more about it below.

The Ecommerce Italia Awards 2026, based on the monthly Casaleggio Associati Ecommerce Ranking, recognize the most popular online sales sites based on the results obtained over the past year. See more inside! (Ad)

Check out top highlights from E-commerce Berlin Expo 2026 agenda and let yourself be amazed!

Learn more about conference opening speeches at the 10th edition of E-commerce Berlin Expo 2026, coming soon in February!

Agenda for E-commerce Berlin Expo 2026 is here! Take a look and see what you can look forward to at our event.

E-commerce Berlin Expo 2026 is coming soon. Explore 30+ newly added speakers and see who will present at our event.