AI is ruling the world, so it’s only fair it takes center stage at the E-commerce Berlin Expo 2025 too.
AI and tech talks are where the latest innovations meet the challenges of modern e-commerce. Thanks to them you can understand how AI can transform your business, and learn directly from the experts shaping the future.
Discussions related to tech and AI promise to be one of the most exciting parts of the Expo. See who’s gonna talk about this subject below!
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What’s on the agenda?
This year a lot of speakers and sessions are going to focus on the practical application of technology in e-commerce. Here’s a sneak peek at the lineup:
- 1. [ENG] How AI will redefine sourcing and product development
Patrick Kuehl, User Growth @ Alibaba.com
Explore how AI is transforming the sourcing process and driving innovation in product development, helping businesses stay competitive in a fast-paced market. - 2. [ENG] Stuck in Generative AI hype? Why successful e-commerce shops rely on operational AI as a superior profit driver
Dr.-Ing. Ralph Hünermann, CEO and Founder @ ODOSCOPE
Learn why operational AI delivers measurable profits for e-commerce businesses by optimizing operations and customer interactions, beyond the generative AI buzz. - 3. [ENG] AI for more efficient acquisition, more conversion, and larger shopping baskets – the potential of generative AI in e-commerce
Hartmut König, CTO Central Europe @ Adobe
Discover how generative AI enables hyper-personalized shopping experiences, driving higher conversion rates and increasing average order values. - 4. [ENG] How AI and data-driven networks empower SMBs to compete with the big players
Wilfried Beeck, Founder & CEO @ ePages
Alexander Trautmann, Head of Product Engineering SSG/ERP @ Sage
Understand how AI and smart networks enable small and medium businesses to leverage data and technology to compete effectively with larger enterprises. - 5. [ENG] Impulse Talks: Redefining engagement through gaming, immersive tech, and AI – Beiersdorf’s Roblox strategy and Arvato Systems’ AI-powered innovations
Anna Graf, Innovation Lead Emerging Tech @ Arvato Systems
Ben Polter, Digital Campaign Development Manager @ Beiersdorf
Explore innovative strategies combining gaming, immersive technologies, and AI to revolutionize customer engagement and brand interaction. - 6. [ENG] Revolutionizing retail: The role of AI in modern e-commerce
Serkan Otles, Global Head of Business Development @ Philips
Learn how AI technologies are transforming the retail landscape by enhancing personalization, improving inventory management, and driving operational efficiency. - 7. [ENG] How to talk to (Gen AI) models: Leverage GenAI to make money and your life easier in 2025
Dr. Anamika Datta, Founder and Chief Orator @ AIQEurope
Get practical tips on effectively utilizing generative AI to automate tasks, unlock new revenue streams, and streamline daily operations. - 8. [ENG] Fireside chat & interactive discussion: The future of e-commerce – where gaming, immersive tech, and AI collide
Louisa Lerdo, Head of Marketing @ Tabbler
Anna Graf, Innovation Lead Emerging Tech @ Arvato Systems
Ben Polter, Digital Campaign Development Manager @ Beiersdorf
Join an engaging discussion on the convergence of gaming, immersive technology, and AI, shaping the next era of e-commerce innovation. - 9. [ENG] Mum, an AI built my iPhone app! Why YOLO is a bad strategy for AI
Pascal Fantou, Chief AI Officer @ Q4 Reach Labs
Discover the risks of adopting a rushed or short-term approach to AI projects and how to implement sustainable AI strategies for long-term success. - 10. [ENG] Distinguishing humans from bots in the age of AI
Friederike Lumbroso-Baumgartner, General Manager DACH @ Tools for Humanity
In the digital age, e-commerce companies must increasingly rely on Proof of Human verification to distinguish real users from bots and AI as technology advances. How to do it? Find out from the talk! - 11. [ENG] Future of AI
Elisabeth L’Orange, Partner for AI&Data @ Deloitte
Explore how AI influences our world ethically, politically, and beyond. What is its future? Hear it yourself! - 12. [ENG] AI-Powered Project Management: The Next Frontier
Farzin Saber, Global VP Digital Project Office @ IKEA
Discover how AI is reshaping project management by streamlining processes, predicting risks, and driving smarter decision-making.
Don’t let us convince you any longer!
Why you should hear these talks
This year our lineup is all about turning complex technology into simply solutions you – and your clients – can use. Here’s what makes it stand out:
- Actionable insights → Learn how to implement AI tools and tech-driven strategies to improve customer engagement, streamline operations, and stay ahead.
- Top-tier speakers → Hear directly from experts at the forefront of AI innovation, like AWS, ActiveCampaign, and Frontnow. You won’t find these unique insights anywhere else!
- Forward-thinking trends → Discover what’s next in e-commerce, from hyper-personalization to predictive logistics.
- Real-world examples → Explore case studies that show how AI and tech are being used to solve industry challenges and drive measurable results.
Why you should be there
Without further ado – our Expo is the perfect place to uncover the possibilities of AI, clarify how advanced tech fits into your strategy, and gain the confidence to lead your business into the future.
👉 Sign up for free today and make sure to hear some talk related to tech and AI at E-commerce Berlin Expo 2025. It’s where the future of e-commerce is in the spotlight!
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