AI product search is shifting where purchase intent begins. Learn why retailers must combine SEO and GEO across platforms, marketplaces, and their sites. (Ad)

Chinese buyers ask AI, not Google. See how generative engine optimization increased a Chinese tea franchise’s AI visibility from 2.5% to 56% across major AI platforms. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.

Parcel Perform’s latest AI Commerce Visibility data reveals that many leading retail brands appear in only one out of three AI shopping answers. The article explains why AI visibility is becoming a new e-commerce battleground and how brands can start measuring it. (Ad)

New PSE Consulting research shows consumers prefer independent AI assistants for product discovery, while still relying on marketplaces to complete purchases.

Discover how Jovan Protić, CEO of Idealo, explains the future of AI-driven commerce, why trust and reliable product data are becoming critical in the age of AI agents, and what retailers can learn from Silicon Valley’s approach to innovation in the latest Behind the Click Podcast episode.

Learn why most WISMO (“Where Is My Order?”) inquiries stem from tracking data gaps, not delivery delays, and how better visibility improves customer trust. (Ad)

Discover how Arber Sejdiji, CEO and co-founder of Zenline AI, explains the future of AI-native retail, why European retailers risk falling behind, and how agentic AI is transforming assortment and pricing decisions in the latest Behind the Click Podcast episode.

Curious about the AI landscape in Germany? Check out our list of the top companies to watch in 2026 and see who’s leading the charge in innovation!

Can AI tools like Gemini and ChatGPT truly become business analysts? Discover why clean data, semantic models, and AI guardrails are essential for reliable AI-driven analytics in e-commerce. (Ad)

Boosting conversions with AI-powered search: See how Sallys Shop used community language, guided discovery, and personalised search to achieve a 70.8% search-to-click rate and increase search-driven conversions by 30.8%. (Ad)

AI is changing how products are discovered. Here’s how retailers in Germany can make their product feeds AI-ready for GEO, conversational AI, and LLM discovery. (Ad)

Discover how GEO is transforming the German e-commerce landscape and what it means for SEO strategies. Stay ahead in the digital marketplace with us.

88% organisations adopt AI, but only 31% scale it. Learn why e-commerce AI projects fail and how to move from impressive demos to real business impact with a proven framework. (Ad)

Explore how the Forbes 30 Under 30 Europe 2026 list highlights German e-commerce and AI founders shaping the future of digital business in Germany.

Parcel Perform unveils the AI Visibility Index, giving e-commerce brands public insights into AI recommendation rankings, trust scores, and visibility trends. (Ad)

Discover how AI agents shape the future of ecommerce visibility through The Rational Shopper Thesis. Learn how AI evaluates product data, from reviews to fulfillment reliability, and why brands must optimize for AI-driven decisions to stay competitive in the evolving landscape of AI commerce. (Ad)

AI in retail in 2026 is now strategic but only one-third of companies achieve measurable value. Discover why in the article based on the study by valantic and the Handelsblatt Research Institute.

OTTO introduces two AI assistants: one for conversational product discovery and another for automated customer service inside the OTTO platform.