Events

Google Attribution for free is finally going to solve all marketers’ problems. Or is it?

At its Google Marketing Next event in mid May, Google announced that it is rolling out a free, still-in-beta version of Google Attribution in its Analytics platform. Finally, even mid-size businesses who cannot afford the Google Analytics 360 suite will have access to data-driven attribution models so that they can better evaluate the performance of their marketing mix. This is great news for companies that do most of their digital…

Tech Open Air starts its largest edition to date

Tech Open Air (TOA) enters its 7th and largest edition to date with four days, more than 200 speakers, 200 satellite events and 20.000 expected participants. The unique festival meets conference format has been an integral part of the international tech and startup scene for the past six years and unites the most diverse branches of technology, music, art and science. This year, the event will be extended by another…

E-Commerce Berlin Expo 2017 – The international industry meeting

The second edition of E-Commerce Berlin Expo took place on 2 February 2017. The event attracted the most important industry representatives from areas such as: Online Marketing, E-Shop Software, Hosting & Cloud Computing, Cross-Channel Technologies, E-Payment, Digital Marketing and Logistics. The building of the former Dresdner station – currently Station Berlin – hosted 80 exhibitors (including DHL, Idealo, Rakuten, PrestaShop, Meet Magento Association and Lengow) and 3,000 international visitors. Industry…

E-commerce Berlin EXPO to take plane on 2nd February 2017!

Less than a month left to the E-commerce Berlin Expo: on 2nd February, Station Berlin will be the venue for the second edition of the e-commerce trade fair that gathers the biggest e-commerce companies in one place. This year, the organizers expect 3,000 visitors and 90 exhibitors. These include the representatives of Deutsche Post, Rakuten Deutschland, Idealo, Semrush, Freshdesk, PrestaShop and Handlerbund eV. The visitors will also have the opportunity…

Finch wins best Shopping Performance Award 2016 from Google Emea

Finch won a major award from Google Premier Partners Awards this past week. Google created the The Premier Partners Awards to celebrate innovation and success in digital marketing. As one of Google’s Premier Partners, Finch was able to participate. “We believe in our Premier Google Partners’ ability to drive performance and results for their clients. We also know that it takes future thinking, innovation and perseverance to deliver time and…

Karl Wehner from Alibaba Group and the topic of international expansion on the eastern markets at the e-commerce Berlin Expo

The biggest names of e-commerce will meet in Berlin. The event will host Karl Wehner from Alibaba Group and a range of top representatives of the e-commerce companies worldwide. On February 2nd 2017, Berlin will become the hotspot of the global e-commerce. The E-commerce Berlin Expo fairs will gather industry-leading and most successful companies in one place. Among them, you will find Karl Wehner, Director Business Development at Alibaba Group…