Google Attribution for free is finally going to solve all marketers’ problems. Or is it?
At its Google Marketing Next event in mid May, Google announced that it is rolling out a free, still-in-beta version of Google Attribution in its Analytics platform. Finally, even mid-size businesses who cannot afford the Google Analytics 360 suite will have access to data-driven attribution models so that they can better evaluate the performance of their marketing mix. This is great news for companies that do most of their digital…