Interviews

Interviews Video
Navigating the Future of E-Commerce with Giles Longhurst: Insights from a Digital Marketing Pioneer
In the recent EGN Podcast, Giles Longhurst from Connexity discusses his two decades in digital marketing and e-commerce, highlighting the shift from traditional to digital methods. He stresses the importance of data and adapting to a cookieless future. Longhurst examines e-commerce trends, particularly in Germany, and advises small businesses on online marketing. He emphasizes channel diversification and understanding performance metrics. The episode sparks with Longhurst’s optimism about the future, citing…
Interviews Video
TikTok for Brands: Insights from a TikTok Expert
In the landscape of digital marketing, TikTok has risen as a dominant and influential platform. With over 3.5 billion downloads worldwide, it demands the attention of e-commerce brands looking to reach new audiences and make a significant impact. In this article, we delve into the wealth of insights shared by Sahra Al-Dujaili, Head of Brand Partnerships at TikTok on the latest E-commerce Germany News Podcast episode with our host Efe…
Interviews Video
The Power of Print in E-commerce: Breaking Digital Barriers for 100% Delivery and 901% ROI
In a world dominated by digital marketing, where emails pile up in overflowing inboxes and online ads compete for attention, there’s a powerful alternative that promises remarkable results. Print mailing boasts an impressive 100% delivery rate, an 80% open rate, and a remarkable 5% conversion rate. Moreover, it delivers an astonishing 901% return on advertising spend and activates a thousand times more brain neurons than its digital counterparts. This article…
Expo and Awards Interviews
The E-commerce Germany Awards Winners: Plytix
Welcome to our new ecommerce coffee break where we sit down with the winners of the E-commerce Germany Awards. This prestigious event is a grand gala that celebrates talent, passion, and remarkable achievements in the e-commerce industry. It’s an opportunity to recognize the trailblazers who are shaping the future of the industry with their innovative solutions and forward-thinking strategies. Today, we’re delighted to share our conversation with Nicole Baron, Digital…
Expo and Awards Interviews Trends
The European E-commerce market: one wallet size does
not fit all
The European eCommerce market is strongly fragmented: those who understand the local differences can offer payment solutions for all of Europe. What is the right strategy to tackle the complex European eCommerce market? Where is the right balance between localization and a global ecosystem, and what other factors must be taken into account to be successful in the extremely diverse and complex markets? These questions were discussed in the Nexi…
Interviews Trends
Success Story Josef Seibel Schuhfabrik
This success story describes how the traditional shoe manufacturer Josef Seibel from the Palatinate region of Germany uses the innovative Buy Now Pay Later enabler axytos to reorganize the customer financial journey in the Josef Seibel online store, thus bringing the management and control of all purchasing and financial processes back into the company. “Inspired by Tradition…” …Are the ultra-modern sneakers with the lettering 1886, which immediately catch the eye…
Expo and Awards Interviews Trends
“Case study industry-wide B2C product consulting platform with data driven digital marketing” Interview with Nina Roser Head of SEO and Pascal Volz Managing Director @ fischerAppelt 
We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Nina Roses Head of SEO and Pascal Volz for virtual cup of coffee to talk about “Case study industry-wide B2C product consulting platform with data driven digital marketing” Why don’t you start by telling us a bit about yourselves? Hello, and thank you for having us here.We are Nina and Pascal,…