Interviews Archives - E-commerce Germany News

Interviews

Site search is the hidden gem of conversion optimisation – interview with Kylie Fletcher

Site search seems to be very underrated in the world of e-commerce. We decided to invite Kylie Fletcher, a Creative Content & Marketing at Sooqr, for a virtual cup of coffee and some small talk about site search, but not only. Attend her session during E-commerce Berlin Expo 2019! You’re a Creative Content & Marketing at Sooqr. How does your usual day at work look like? Kylie FletcherCreative Content…

We need to think about an ecosystem of ideas – interview with Christina Keller

We invited Christina Keller, a Regional Head of Creative Shop on Facebook, for a cup of virtual coffee to talk about e-commerce, inspirations and clever mobile architecture. Attend her session during E-commerce Berlin Expo 2019! You are a Regional Head of Creative Shop at Facebook. Can you tell us more about your work? What are your responsibilities? Christina KellerRegional Head of Creative Shop Facebook We are a team of former advertising people – copywriters, art directors, filmmakers, planners – with a huge hunger for big and innovative ideas. We are no internal agencies but see…

Google will continue to adapt to changing user behaviour and evolving environment – interview with Fili Wiese

If you want to know a bit more about SEO, there are two things you simply have to do: first of them, is to read our exclusive interview with Fili Wiese, SEO Expert at SearchBrothers.com. Then, you should do nothing but attend his session during E-commerce Berlin Expo 2019! You are an ex-Google engineer. How do you like to work on the other side, as an SEO Expert? Fili…

Payment will be quicker than today and invisible – interview with Thomas Ficht

Have you ever heard about an open invoice? Have you ever considered why people abandon their shopping carts? Think no more – read our interview with Thomas Ficht, Head of Payment at MyToys, who shares his insights about payment issues! Since February 2018 you’ve been in charge of payment, risk and receivables at myToys Group. That sounds like a huge responsibility. What kind of challenges do you face in your…

The potential of reCommerce is enormous – interview with Shimon Koifman, Head of Product at reBuy

What are the main principles of great user experience? What is the future of re-ecommerce? We invited Shimon Koifman, Head of Product at reBuy, for some virtual Americano and cookies to share some insights with us! reBuy is an online marketplace that allows its users to buy and sell used electronics and media. How many users monthly visit reBuy? Does this number grow continuously? Some channels are growing fast, some…

Software projects are people & process projects – interview with Christian Borchert

What is the next change of architecture setup and how crucial is a performance-based approach? Here comes the interview with Christian Borchert, Head of Consumer & App and moebel.de. Christian happily answered our questions and told us a word or two about his presentation for upcoming E-commerce Berlin Expo! You’re a Head of Consumer & Apps at moebel.de. How big is your team and how your work looks on an…

Online stores have special challenges – interview with Judit Pal.

How to turn visitors into customers? This question can be a real pain in the neck, but not for Judit Pal, CMO OptiMonk! OptiMonk (we love your name!) is an award-winning on-site message toolkit. How does exactly OptiMonk help businesses win more customers? Thanks 🙂 It refers to ’conversion OPTIMization’ – and we also have an adorable monk character that puts a smile on our face every single time we…

What is the correlation between packaging and a viewer’s perceived value of the product? – interview with Jure Siric.

Jure Siric –Managing Director Modepack What is the correlation between packaging and a viewer’s perceived value of the product? About boxes that are, actually, out-of-the-box, we were talking with Jure Siric, Managing Director at Modepack. You’re an owner and Managing Director at Modepack, which produce packaging for e-commerce and courier industry. Can you tell us more about how you came up with the idea of Modepack? My family is in the…

Jeder Kauf idealo – Interview with Erik Meierhoff.

Erik Meierhoff – Business Idealo What is the secret sauce of idealo and how to build customers trust? We took Erik Meierhoff, Head of B2B Business, for a virtual cup of coffee to talk about e-commerce. Idealo is the leading price comparison website in Europe. How would you describe its mission? Idealo’s German claim is “Jeder Kauf idealo” which could be translated to “Every purchase idealo” – and that sums…

It all comes down to our omnichannel approach – interview with Anastasia Hansen

Anastasia Hansen- Senior PR Manager Mister Spex Is multichannel approach just a buzzword, or can it be really effective? There’s only one way to find out now: ask someone who knows it well. Read our interview with Anastasia Hansen, Senior PR Manager at Mister Spex. You’re a Senior PR Manager at Mister Spex, an international multichannel eyewear store. That sounds interesting, how does your work look on a daily basis?…

Human Intuition Vs Marketing Data – is that a battle or cooperation between those two? -Interview with Sharon Magen

Sharon Magen – CEO DataWit Can humans be replaced by AI and should we, actually, be worried? We talked with Sharon Magen, CEO of DataWit, about changes for e-commerce and optimization. DataWit is a successful startup. How did the idea for founding DataWit come up? Was it your idea to create this solution? Actually the idea came from my partner who has been working on it about 6 months before we…

“E-Commerce is not a bubble” – interview with Claes Larsson

Claes Larsson-Operations Lead Retail Core Zalando We invited Claes Larsson, Operations Lead Retail Core at Zalando, to share some valuable insights before upcoming E-commerce Berlin Expo. Read our interview, where Claes said “a word or two” about Purchase to Pay approach, classic Swedish leadership style and ecological thinking in e-commerce. You are an Operations Lead Retail Core at Zalando. What exactly are you responsible for? Retail Core is the part…

The 15 speakers you cannot miss at the E-commerce Berlin Expo On the 20th of February, Station Berlin welcomes with open arms the e-commerce elite from all over t...
E-Commerce Berlin Expo 2019 Agenda officially released! Doors to the E-Commerce Berlin Expo 2019 are opening in a month and you can now officially take a l...
12 leading marketplaces in Europe In the previous part, we have listed the leading marketplaces in North America. Now it’s time for so...
17 leading marketplaces in Asia In our 2018 overview of leading marketplaces in different regions of the world, we already looked at...
The potential of mobile, AI and machine learning strategy, customer engagement in the omnichannel world and more at EBE19! The E-commerce Berlin Expo 2019 returned for its fourth edition to STATION Berlin. The potentia...
Countdown to the E-commerce Berlin Expo 2019 starts now! The E-commerce Berlin Expo 2019 takes place next Wednesday, 20 February 2019 at STATION B...
“E-Commerce is not a bubble” – interview with Claes Larsson Claes Larsson-Operations Lead Retail Core Zalando We invited Claes Larsson, Operations Lead Reta...
Jeder Kauf idealo – Interview with Erik Meierhoff. Erik Meierhoff - Business Idealo What is the secret sauce of idealo and how to build customers t...
What is the correlation between packaging and a viewer’s perceived value of the product? – interview with Jure Siric. Jure Siric -Managing Director Modepack What is the correlation between packaging and a view...
A guide to payment methods used by German ecommerce businesses The German ecommerce market is one of the largest in Europe and is growing rapidly. By 202...