Interviews

Interviews
Running e-commerce marketplaces: insights from Miroslava Biresova on the EGN podcast

In this episode of the EGN podcast, host Efe von Thenen spoke with Miroslava Biresova from Kaufland Global Marketplace about the growing role of marketplaces in e-commerce, particularly in Germany, where 44% of transactions occur on such platforms. Our guest also shared tips for sellers to optimize their marketplace strategies and explores opportunities in Central and Eastern European markets.