Category: Interviews

Shopping abandonment is still a constant struggle for merchants, with an alarmingly high average abandonment rate on the payment side. To reduce the number of customers who abandon their purchases at the last minute, it’s important to ensure a smooth and seamless checkout experience. TrustPay recommends keeping the payment page simple, optimizing for each device type, avoiding page redirects, and minimizing the number of fields on the page or steps…

According to a study conducted by Stripe last year, 97% of leading e-commerce sites make basic mistakes to do with the payment process. Online payments often take too long and merchants fail important “one-minute tests”. It is also a point that the majority of e-commerce websites were not geared towards the European single market and growth potential was thus given away. E-Commerce Berlin Expo, together with GFM Nachrichten – Digital…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Nina Roses Head of SEO and Pascal Volz for virtual cup of coffee to talk about “Case study industry-wide B2C product consulting platform with data driven digital marketing” Why don’t you start by telling us a bit about yourselves? Hello, and thank you for having us here.We are Nina and Pascal,…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Philipp C. Engelmann General Manager Omnichannel Business THE KADEWE GROUP to talk about “KaDeWe – How to digitize a luxury department store in lightspeed” Enjoy! Register for free to see this talk live! KaDeWe is Berlin’s largest and most famous department store. Why did KaDeWe Group decide to digitize it? Since the carve out…

Register for free to see this talk live! We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Ulrich Kaleta e-Commerce Consultant und Interim Manager and Corinna Hohenleitner Managing Director DACH @ Criteo “Zwei Jahre Pandemie in der Analyse: Welche Trends werden Marketing und Commerce nachhaltig verändern?” Enjoy! The year 2020 has revolutionized ecommerce, it goes without saying. According to…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to inviteMelvin Dreyer, Diplomjurist und Fachredakteur at Händlerbund, for a virtual cup of coffee to talk about “Recht für Online-Händler – Was ist wichtig und warum?”. Enjoy! Register for free to see this talk live! How has your career at Händlerbund started? I already enjoyed writing and imparting knowledge during my studies, for example…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Dominique Leikauf from DKB Service for a virtual cup of coffee to talk about “How to use the full potential – of your current and future employees” Enjoy! Register for free to see this talk alive! How did you first get into diversity management? Diversity management – I came into…

Register for free to see this talk live! We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Carolin Wais from Plug and Play for a virtual cup of coffee to talk about “Metaverse and Its implications for eCommerce” topic. Enjoy!What are your responsibilities at Plug and Play? Do you get involved in the day-to-day activities or do you prefer…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Claus-Peter Heinrich Head of Brand Marketing and Brand Experience in heycar for a virtual cup of coffee to talk about “Autokauf per Mausklick: Wie man durch Customer Experience Management Vertrauen schafft” Enjoy! Register for free to see this talk live! You’re a Head of Brand Marketing and Brand Experience at…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Erik Reintjes from MissPompadour for a virtual cup of coffee to talk about “Content meets Commerce – MissPompadours Einkaufserlebnis für über 250.000 DIY- Begeisterte” Enjoy!   Register for free to see this talk live!  How was MissPompadour founded? How did you come up with the idea for  this shop? The brand…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Fabian Nösing from notebooksbilliger.de for a virtual cup of coffee to talk about “Long time no see: Wie NBB.com mit langen Sales Zyklen umgeht?” topic. Enjoy! You’ve been working at notebooksbillinger.de AG since September 2017 – Where and how did your journey with notebooksbilliger and the customer centric department begin? At…

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Miro Morczinek from moebel24 for a virtual cup of coffee to talk about “Platform Extreme – the new era of marketplaces post pandemic (vertical marketplaces, etail marketplaces)“ topic. Enjoy! Register for free to see this talk live! How did you come up with the idea of setting up Moebel24? I used…