Interviews

The European E-commerce market: one wallet size does
not fit all

The European eCommerce market is strongly fragmented: those who understand the local differences can offer payment solutions for all of Europe. What is the right strategy to tackle the complex European eCommerce market? Where is the right balance between localization and a global ecosystem, and what other factors must be taken into account to be successful in the extremely diverse and complex markets? These questions were discussed in the Nexi…

Success Story Josef Seibel Schuhfabrik

This success story describes how the traditional shoe manufacturer Josef Seibel from the Palatinate region of Germany uses the innovative Buy Now Pay Later enabler axytos to reorganize the customer financial journey in the Josef Seibel online store, thus bringing the management and control of all purchasing and financial processes back into the company. “Inspired by Tradition…” …Are the ultra-modern sneakers with the lettering 1886, which immediately catch the eye…

“Case study industry-wide B2C product consulting platform with data driven digital marketing” Interview with Nina Roser Head of SEO and Pascal Volz Managing Director @ fischerAppelt

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Nina Roses Head of SEO and Pascal Volz for virtual cup of coffee to talk about “Case study industry-wide B2C product consulting platform with data driven digital marketing” Why don’t you start by telling us a bit about yourselves? Hello, and thank you for having us here.We are Nina and Pascal,…

” KaDeWe – How to digitize a luxury department store in lightspeed” Interview with Philipp C. Engelmann General Manager Omnichannel Business THE KADEWE GROUP

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Philipp C. Engelmann General Manager Omnichannel Business THE KADEWE GROUP to talk about “KaDeWe – How to digitize a luxury department store in lightspeed” Enjoy! Register for free to see this talk live! KaDeWe is Berlin’s largest and most famous department store. Why did KaDeWe Group decide to digitize it? Since the carve out…

“Zwei Jahre Pandemie in der Analyse: Welche Trends werden Marketing und Commerce nachhaltig verändern?” Interview with Corinna Hohenleitner Managing Director DACH @ Criteo Ulrich Kaleta e-Commerce Consultant und Interim Manager

Register for free to see this talk live! We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Ulrich Kaleta e-Commerce Consultant und Interim Manager and Corinna Hohenleitner Managing Director DACH @ Criteo “Zwei Jahre Pandemie in der Analyse: Welche Trends werden Marketing und Commerce nachhaltig verändern?” Enjoy! The year 2020 has revolutionized ecommerce, it goes without saying. According to…

“Recht für Online-Händler – Was ist wichtig und warum?”- Interview with Melvin Dreyer, Diplomjurist und Fachredakteur at Händlerbund

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to inviteMelvin Dreyer, Diplomjurist und Fachredakteur at Händlerbund, for a virtual cup of coffee to talk about “Recht für Online-Händler – Was ist wichtig und warum?”. Enjoy! Register for free to see this talk live! How has your career at Händlerbund started? I already enjoyed writing and imparting knowledge during my studies, for example…

“How to use the full potential – of your current and future employees” interview with Dominique Leikauf Transformation Manager Culture & Diversity in DKB Service

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Dominique Leikauf from DKB Service for a virtual cup of coffee to talk about “How to use the full potential – of your current and future employees” Enjoy! Register for free to see this talk alive! How did you first get into diversity management? Diversity management – I came into…

“Metaverse and its implications for eCommerce” Interview with Carolin Wais Director & Investor in Plug and Play

Register for free to see this talk live! We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Carolin Wais from Plug and Play for a virtual cup of coffee to talk about “Metaverse and Its implications for eCommerce” topic. Enjoy!What are your responsibilities at Plug and Play? Do you get involved in the day-to-day activities or do you prefer…

“Autokauf per Mausklick: Wie man durch Customer Experience Management Vertrauen schafft”Interview with Claus-Peter Heinrich Head of Brand Marketing and Brand Experience in heycar

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Claus-Peter Heinrich Head of Brand Marketing and Brand Experience in heycar for a virtual cup of coffee to talk about “Autokauf per Mausklick: Wie man durch Customer Experience Management Vertrauen schafft” Enjoy! Register for free to see this talk live! You’re a Head of Brand Marketing and Brand Experience at…

“Content meets Commerce – MissPompadours Einkaufserlebnis für über 250.000 DIY- Begeisterte” Interview with Erik Reintjes Co-Founder/GF MissPompadour

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Erik Reintjes from MissPompadour for a virtual cup of coffee to talk about “Content meets Commerce – MissPompadours Einkaufserlebnis für über 250.000 DIY- Begeisterte” Enjoy! Register for free to see this talk live! How was MissPompadour founded? How did you come up with the idea for this shop? The brand…

Long time no see: Wie NBB.com mit langen Sales Zyklen umgeht? Interview with Fabian Nösing Head of Customer Centric Marketing notebooksbilliger.de AG

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Fabian Nösing from notebooksbilliger.de for a virtual cup of coffee to talk about “Long time no see: Wie NBB.com mit langen Sales Zyklen umgeht?” topic. Enjoy! You’ve been working at notebooksbillinger.de AG since September 2017 – Where and how did your journey with notebooksbilliger and the customer centric department begin? At…

Platform Extreme – the new era of marketplaces post pandemic (vertical marketplaces, etail marketplaces) : interview with Miro Morczinek CEO of moebel24

We’re more than happy to introduce some speakers of our upcoming E-commerce Berlin Expo 2022. Today, we decided to invite Miro Morczinek from moebel24 for a virtual cup of coffee to talk about “Platform Extreme – the new era of marketplaces post pandemic (vertical marketplaces, etail marketplaces)“ topic. Enjoy! Register for free to see this talk live! How did you come up with the idea of setting up Moebel24? I used…