Interviews

interview with Björn Darko
All Interviews
“Content Marketing plays a huge role for online stores nowadays” – interview with Björn Darko (Searchmetrics)
We had an opportunity to chat with Björn Darko, Director Digital Strategies Group at Searchmetrics! He shared with us some insights on SEO and content marketing for e-commerce. What are your main responsibilities as a Director Digital Strategies Group at Searchmetrics? I am leading the professional services department at Searchmetrics, a SaaS Company, headquartered in Berlin.  The Digital Strategies Group is offering Strategic, SEO & Content Consulting. You can find companies from all industries in our client…
interview with Max Bense
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“Digital payment is becoming increasingly popular and consumer habits change faster than ever” – interview with Max Bense (collectAI)
We have another insightful interview for you! Max Bense, Head of Strategic Sales at collectAI, answered our questions. Keep reading to find out what are his five tips for online retailers on their way to payment excellence, and more! How big is your team, and what is it responsible for? As Head of Strategic Sales, I am responsible for a team of six Sales and Account Management professionals. The Sales Team guides…
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“Machines will complement, assist and support us in many (more) fields” – interview with Christian Kahl (CyberSolutions)
We’re happy to publish our interview with Dr Christian Kahl, User Experience Lead at CyberSolutions! Read on to learn about experience-driven design, ubiquitous automation, smart human-machine-interaction and more. What are your main responsibilities in CyberSolutions as a User Experience Lead? At CyberSolutions we are part of the Hubert Burda Media Group and work closely together with different Burda E-Commerce companies (e.g. Cyberport). In my role, I am at the same time…
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“I envision a world where customers get cheaper products and much more holistic, digital support that tailors their needs better than the current infrastructure.” – interview with Sebastian Arendt (A-Z GartenHaus)
We are happy to present insights of Sebastian Arendt, Managing Director at A-Z GartenHaus! Keep reading to learn about A-Z GartenHaus success and customer service trends. What are the main responsibilities of a Managing Director at A-Z GartenHaus on a daily basis? I mainly work with the team in developing the company. We have a very strong project focus and work on around 10 to 15 projects every moment. Currently, we are…
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“Retail media will definitely establish as one of the key digital marketing activities for brands” – interview with Max Melching (Douglas)
Recently we had a chance to chat with Max Melching, Online Marketing Director at Douglas! Read on to learn about the challenges that Max is facing in his work and plans for 2020. You are Online Marketing Director at Douglas. What are your main responsibilities on a daily basis? I’m responsible for three departments at Douglas: The Online Marketing teams (SEA & PSM, SEO, Display, Affiliate) which handle the marketing efforts…
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“Community Management is the magic word” – interview with Daniel Kocher (Prinz Sportlich)
We are more than happy to share with you our interview with Daniel Kocher, Head of Strategic Management & Brand at Prinz Sportlich. Keep on reading to find out what is Daniel’s experience in affiliate marketing and how can it enhance online stores. You are specialized in affiliate marketing. How can this type of marketing help online stores grow? Affiliate marketing was always an important part of the general online-…
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“Data will be the centre of everything” – interview with Dana von der Heide (Parcel Perform)
We had a pleasure to chat with Dana von der Heide, Founder & CCO Parcel Perform, about her professional experience, parcel industry, cooperation with Nespresso, and much more! If you’d have to tell us in one short sentence – what is Parcel Perform? We’ve read that you’ve founded the company. What brought you to this?  We’re the leading carrier-independent parcel tracking software for enterprise clients, with over 600 logistics carriers worldwide integrated on…
Interview with Tina Hartmann
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“Our main goal has always been our customer” – interview with Tino Hartmann (Baby Sweets)
We’ve got another insightful interview for you! Tino Hartmann, CEO of Baby Sweets, answered our questions. Keep reading to find out how to run successful marketing campaigns for an online store. Can you tell us the story about the foundation of Baby Sweets? Tom and I know each other for several years, starting a business collaboration with a browser-based soccer management game which we turned into a small web design agency…
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Entering an untouched ground – about unique business-model, babyboomers, customer satisfaction and… David Hasselhoff – Interview with Tobias Knapp from audibene
Tobias, what are your duties as Head of Global Product Optimization? In my team we track, visualize and optimize the whole audibene customer journey – and increase conversion rates throughout the whole funnel in all countries we operate in. I currently have a stronger focus on online and crm touchpoints such as ads, landingpages and crm, but also have projects in the later stages of the funnel where most interactions…
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“Our main goal has always been our customer” – interview with Ramon Pallaske (Audible)
We’re glad to present our interview with Ramon Pallaske, EU Program Manager at Audible! Check out what challenges the world’s largest producer of downloadable audiobooks faces and what changes can we expect in the e-commerce industry. What does your typical workday look like at Audible?  My workday is pretty split – in the morning I deal with everything that comes from our local team in Berlin – troubleshooting for internal tools,…
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How to promote a marketplace? An interview with Lucie Dreiseitel (AUTO1 Group)
We had a pleasure to chat with Lucie Dreiseitel, Director of Marketing at AUTO1 Group. Read on to find out more about marketplaces and automotive industry! As Director of Marketing at AUTO1 Group, I’m sure you’re very busy. What does a typical workday look like?  The main focus of my role is to plan and budget marketing activities and initiatives to achieve our business targets. As we are a fast-paced company and executing all of our Marketing activities fully in-house ,…
All E-commerce Folks Interviews
There is no such thing as a typical day in the live industry – interview with Michael Jericho, Online Marketing Manager at Ticketmaster
We love interviews! This time, we decided to invite Michael Jericho, Online Marketing Manager at Ticketmaster, for a virtual cup of tea to talk about his work with the world leader at ticket sales. What brought you to Ticketmaster? Basically, my love for live music and entertainment. I always played in bands and even gathered my first working experience in the music business. I worked in a small booking agency…