- News
- social media
German retailers show little interest in influencer marketing
Most German retailers are hesitant to embrace influencer marketing despite social commerce growth. Learn why influencer collaborations remain rare in German retail.
Most German retailers are hesitant to embrace influencer marketing despite social commerce growth. Learn why influencer collaborations remain rare in German retail.
Online retail in Germany returns to growth in 2025. Discover key trends in sales, AI usage, and market shifts driving e-commerce forward.
Learn how the decline of third-party cookies is reshaping digital advertising and why first-party data is now essential for marketers.
E-commerce in the DACH region is growing, but small online shops face falling sales, declining traffic, and intense competition. Learn why and what it means.
ChatGPT shopping is now available in Germany, offering ad-free, AI-powered product search with personalized recommendations across electronics, fashion, home, and beauty.
Westwing expands into Croatia, Finland, and Slovenia and opens new Munich store, strengthening its European presence and premium home living offering.
Re-commerce in Germany grows fast as study shows consumer trends, legal gaps, and market potential for used goods online.
Discover how nearly 5,000 digital commerce leaders embraced the theme “Into the Flow” at the record-breaking K5 FUTURE RETAIL CONFERENCE 2025 in Berlin. From bold insights on AI and strategy to powerful networking and innovation, this year’s event was a vibrant showcase of the future in motion—don’t miss the full recap. (Ad)
Klarna launches an unlimited phone plan in the U.S., offering no-hassle activation, 5G data, and full control via the Klarna app.
Learn how advertising on WhatsApp is evolving, when it’s launching, and what it means for users and businesses – privacy and rollout insights included.
Netflix is launching permanent ‘Netflix Houses’ in Philadelphia and Dallas, offering immersive fan experiences with shopping, dining, VR games, and more, blending entertainment with lifestyle.
Discover the top fashion apps in Germany. See why Zalando, About You & Otto top the charts.
Sage is expanding its Embedded Services to Germany and Europe, allowing platforms to seamlessly integrate accounting and compliance tools into everyday business apps. This opens new revenue streams for partners and gives small businesses smarter, more efficient financial workflows.
Young Germans trust social media more than news – even with fake news concerns, says new Social Media Atlas study.
Inflation and discount hunting define German consumer sentiment in 2025. Full insights from Europe’s latest BCG survey.
SCAYLE Commerce Engine has unveiled its latest feature release, “Enterprise Evolutions,” delivering over 60 new tools aimed at helping enterprise retailers scale faster, operate more efficiently, and expand into new markets.
The countdown is on! On June 24–25, 2025, the K5 FUTURE RETAIL CONFERENCE will once again take over the ESTREL Berlin – and if you’re in or into e-commerce, this is the place to be. This year’s lineup is nothing short of iconic. Find out more inside! (Ad)
eBay Germany is expanding its range of services for commercial sellers and is now offering free personalized business consulting.