Discover the global female leaders on our stages
Discover inspiring female leaders at E-commerce Berlin Expo 2026, shaping the future of e-commerce with vision, courage and impact.
One of the things we’re most proud of at the Expo? Welcoming outstanding female leaders to our stages.
At E-commerce Berlin Expo, diversity of perspectives isn’t a trend – it’s a responsibility.
That’s why we’re proud to welcome inspiring female leaders from across the globe to our stages this February. Women who are driving innovation, scaling international businesses, and shaping the future of e-commerce with vision, courage, and impact.
Their leadership goes beyond titles and KPIs. It’s about resilience, bold decision-making, and creating progress in an industry that moves fast and demands even faster thinking. By giving these voices a platform, we’re not just showcasing success stories – we’re amplifying role models and helping shape what the next generation of leadership looks like.
Scroll down to discover some of the remarkable women whose insights will define this year’s Expo.
And if you don’t have tickets for our Expo, you know what to do!
Unforgettable female e-commerce leaders at the Expo
Andrea Lederer, CDO at Weleda
Andrea is a digital strategist who scales businesses in global markets. From the founding teams of Amazon Fashion and Kindle in Europe to her current role as CDO at Weleda, she has led transformations and international P&Ls. She specialises in scalable operating models, double-digit growth and AI efficiency. As an e-commerce expert and empathetic leader, Andrea bridges the gap between innovation and commercial success.
Andrea’s talk: Heritage meets Highspeed: Wie Weleda 10 Jahre Digitalisierung aufholt – ohne die Seele zu verlieren, day 1, 16:05, Main Stage
Stefanie Nover, Director Marketplace at Breuninger
Stefanie is an accomplished leader in eCommerce and marketplace strategies, driving growth and innovation at Breuninger as Director Marketplace. With extensive experience in previous roles as Head of Buying & Merchandising, she brings a deep understanding of wholesale dynamics to her current role. At Breuninger, she is scaling the marketplace business, introducing new categories, preparing for international expansion, and unlocking fresh opportunities. She thrives in complex environments, believing that clear communication is the key to impactful collaboration and sustainable success.
Stefanie’s talk: Marketplace as a Catalyst for Growth: Breuninger’s Hybrid Model for the Future of Retail, day 1, 12:45, Main Stage
Juliane Kappel, CEO at HelloFresh DACH
Juliane Kappel is Managing Director and Chief Customer Officer (CCO) for HelloFresh in the DACH region (Germany, Austria and Switzerland). Juliane has been with HelloFresh for over eight years and, prior to her current role, led teams in customer loyalty and marketing.
Juliane Kappel has almost twenty years of experience in customer loyalty, product, e-commerce, marketing and sales. Before joining HelloFresh, she worked at TPC – Nestlé Skin Health and various marketing and communications agencies.
Juliane’s talk (panel): Vom Mitdenken zum Mitmachen: KI wirksam im Handel einsetzen, day 1, 14:05, Main Stage
Larissa Schmid, Co-founder & CEO at saint sass
Larissa Schmid is Co-Founder and CEO of saint sass, a Berlin-based DTC brand known for its statement tights. Since 2021, she has been building an internationally successful brand together with Vivien Wysocki, generating millions in revenue in the U.S. Celebrities such as Madonna, Paris Hilton, and Kendall Jenner are also fans of the brand. Her focus is on growth and finance.
Larissa’s talk (live podcast): David vs. Goliath: How Small Brands Take on Industry Giants (Behind The Click Podcast Live), day2, 13:25, Keynote Stage
Caroline Renée Kroll, CEO & Co-Founder at Nø Cosmetics
Caroline R. Kroll founded Nø Cosmetics together with her father in 2017, bringing sustainable, affordable skincare to German drugstores. Today, Nø is one of the leading beauty brands in the DACH region, with annual sales of over €50 million and a presence in 6,660 stores. At Nø, Caroline consistently combines brand management, retail strategy and purpose – and demonstrates how e-commerce and retail work together as a system.
Caroline’s talk: Drogerie bringt Reichweite. E-Com bringt Kontrolle – warum Nø Cosmetics beides braucht, day 2, 14:05, Keynote Stage
Miriam Jacks, Founder & CEO at JACKS beauty line
Miriam Jacks is the founder and CEO of JACKS beauty line, a Berlin-based beauty brand known for its handcrafted, vegan makeup brushes as well as its makeup and skincare products. With over 15 years of experience as a makeup artist and brand builder, she combines creativity, emotional storytelling, and a values-driven approach to leadership. Her work focuses on creating beauty products that empower people while promoting authenticity, sustainability, and conscious entrepreneurship.
Miriam’s talk (live podcast): Forget logos – people buy from people: Miriam Jacks on personal branding (Behind The Click Podcast Live), day 2, 11:25, Keynote Stage
Emma-Isadora Hagen, Business Creatorin, Unternehmerin, Speakerin & LinkedIn Top Voice
Emma-Isadora Hagen is a business creator, entrepreneur, speaker and LinkedIn Top Voice – and one of the most influential voices of a new generation of leaders. She took on leadership responsibilities at the age of 22 and later managed teams of up to 200 employees. Today, she shares her knowledge about leadership, careers and modern working environments on LinkedIn and, with a clear focus on knowledge transfer and an engaged community, is simultaneously building a strong ecosystem around her personal brand.
Emma’s talk (live podcast): Real Talk: So arbeiten die besten Business Creator (Best In Class Content Podcast Live), day 2, 12:45, Keynote Stage
Jasmin Karatas, Founder & Strategist for Playful Brand and Product Innovation at JDK x RAW-R
Jasmin is where gamification meets commerce, branding, and pop culture. She builds playful customer experiences that turn brands into ecosystems people want to join. With roots in game design, marketing, and behavioral psychology, she helps companies replace pressure with curiosity, relevance, and joy. Commerce isn’t transactions – it’s transformation.
Jasmin’s talk: Playful Commerce: Why Everything Changes in 2026, day2, 10:45, Expo Stage B
Jannike Jungclaus, Senior Online Marketing Manager at OTTO
Jannike’s talk: Building Consideration at Scale: OTTO’s Social Media Mid-Funnel Playbook, day2, 12:05, Expo Stage B
Lenia Karallus, CCO Fashion at momox
Lenia Karallus has been leading momox fashion, Europe’s largest online shop for second-hand fashion, since 2019. With a strong background in e-commerce and fashion, she drives growth and innovation while proving that profitability and sustainability can go hand in hand by making high-quality second-hand fashion accessible to everyone.
Lenia’s talk: From E-Commerce to Re-Commerce? The Next Frontier of Retail, day1, 13:25, Expo Stage A
Dr. Gemma Vallet, Vice Dean at Berlin School of Business and Innovation
Dr. Gemma Vallet bridges academia and industry, shaping the future of digital branding, innovation, and AI-driven creativity. As Vice Dean at BSBI and initiator of the BSBI Future Lab, she guides Global MBA and future marketeers students and global sustainable brands to craft stories that resonate in a rapidly evolving digital economy. With two decades of experience across global brands and markets, Gemma inspires audiences to harness AI while keeping storytelling human.
Dr Gemma’s talk: Powerful Storytelling in the AI Era, day 2, 11:25, Main Stage
Bonus: The Female Stage | Spotlight on New Voices
Sometimes female empowerment means making space for others. That’s exactly what Christina Skoeries (Director E-Commerce) and Elena Kelava (Head of Customer Marketing) are doing by giving up their own speaking slot at E-Commerce Berlin Expo 2026 and handing it over to six women you absolutely should hear from.
Get inspired by six inspiring voices who will each share their perspective, experience, and ideas in 10-minute talks. The format will be fast-paced, diverse, and, honestly, like a lucky bag full of aha moments.
Spotlight on:
Lavinia Steinfels (glow25), Vivian Trebst, LL.M., Marita Sanchez de la Cerda (SAIZ), Laura Weiner (laurelle’s), Charline Joost (The Generation Forest)
The Female Stage | Spotlight on New Voices, day 2, 12:05, Expo Stage A
Find out more about it in our agenda under day 2
Of course, this is only a glimpse of the amazing female leaders featured in our programme. Come and see many more of them at the Expo!
Female leaders & more talks at E-commerce Berlin Expo 2026
Curious who else you can see at our stages in February?
Check out the whole agenda here
And if you don’t have the ticket yet – register for E-commerce Berlin Expo 2026 now! See you in Berlin!
***
