E-commerce giants on E-commerce Berlin Expo 2026
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Get ready for valuable insights from top e-commerce leaders at E-commerce Berlin Expo 2026, February 17-18. Join speakers from Google, OTTO, Zalando, and more – see who else is taking the stage!
Ever wanted valuable insights from the biggest names in e-commerce?
Then get ready to discover who’s taking our stages at E-commerce Berlin Expo 2026, February 17-18. Expect speakers from Google, OTTO, Zalando, and more. Let’s take a look below to see who else!
And if you don’t have your ticket for E-commerce Berlin Expo 2026 yet, you know what to do…
Major e-commerce players at our stages
Look for insights from ROXANNE VAN DUIJN, Google • Retail Media Lead Germany which will be in one of our panel’s discussions on 17th of February.
[DE] Panel-Diskussion: Retail Media Check 2026: Was bleibt vom Hype? Antworten aus dem E-Commerce-Ökosystem
Retail media is a key component of modern commerce strategies and has a lasting impact on the digital advertising ecosystem. This panel will examine current developments and future perspectives for 2026: Where does the market stand today, which expectations have been met, and what new challenges have emerged? The panel will offer practical insights and concrete ideas on how retail media can be strategically used to create value in 2026.
Zalando
Another giant on one of our stages – Zalando. MO SHIHA, Zalando • AI & Data Analytics Team Lead will explain to you one of the most burning topics in e-commerce right now – AI Agents.
[EN] How AI Agents are transforming decision making
Two years ago, agentic AI was a research curiosity. Today, the gap between companies deploying AI agents and everyone else is widening faster than any technological revolution in history. This talk will reveal the transformation happening right now. See how AI agents are turning bottlenecked, reactive decision-making into proactive, data-driven operations running at machine speed, handling complexity that would otherwise require armies of analysts. Discover what leaders must do today to capture this advantage before the window closes and the gap becomes unbridgeable.
OTTO
Interested in social media? Go the the talk given by JANNIKE JUNGCLAUS, OTTO • Senior Online Marketing Manager and learn valuable insights from OTTO’s perspective!
[EN] Building Consideration at Scale: OTTO’s Social Media Mid-Funnel Playbook
The session will explore how OTTO leverages social media campaigns funded by both own marketing budgets and brand partner investments, and how these different budget models are strategically aligned within a broader media strategy, where mid-funnel activation is one important building block. Through real campaign examples, the talk will highlight how branding and sales activation campaigns are designed, scaled and optimized across platforms to deliver measurable impact for both OTTO and its partners.
Attendees will gain practical insights into structuring mid-funnel strategies, aligning stakeholder goals and unlocking the full potential of social media as an integral part of the overall marketing mix.
You can also hear valuable insights from OTTO in the panel where DR. TIMO CHRISTOPHERSEN, OTTO • Chief AI Officer is one of the panelist:
[DE] Panel-Diskussion: Vom Mitdenken zum Mitmachen: KI wirksam im Handel einsetzen
Artificial intelligence has long since taken center stage – not as a vision, but as an active participant in everyday business. In this panel, leading decision-makers will speak openly about how AI is already being used today, where real potential lies, and why friction often still exists between understanding and implementation.
The panel will provide an honest look at how companies can leverage AI to achieve more today – pragmatically and with a future-oriented perspective.
flaconi
flaconi will have a rich representation at our stages this year!
First, on 17th February BASTIAN SIEBERS, flaconi • Geschäftsführer & CEO will reveal how #WEcommerce is practiced at flaconi and has become a key factor in growth, internationalization, and profitability.
[DE] The Power of #WEcommerce: Wie flaconi den Online-Beauty-Handel neu definiert und warum langfristige Partnerschaften der Schlüssel für Wachstum und Erfolg sind
Today, flaconi is the leading online shop for beauty and perfume in Germany. This deep dive demonstrates how courage, agility, and investment in long-term partnerships can create a genuine competitive advantage.
Then on the 2nd day of our expo & conference DAVID RISSMANN, flaconi • Head of Strategy & Chief of Staff, will share valuable insights on decoding customer feedback.
[EN] From Listening to Acting: Decoding Customer Feedback to Outperform the Market
In this provocative session, flaconi’s Head of Strategy will deconstruct the four major pitfalls that silence customer insight. Learn to move beyond superficial metrics and get to ‘The Why.’ You’ll discover a practical, 5-step ‘Feedback Loop’ framework – from Listening to Closing the Loop – that transforms a transactional relationship into a loyal, human one.
DOUGLAS
DOUGLAS is another giant with strong representation at our event.
First you can expect PAUL GEBEL, DOUGLAS • Senior E-Commerce Performance Manager talking about combining data & experience for an optimized marketing mix.
[EN] DOUGLAS’ solution for group-wide holistic business steering – Combining data & experience for an optimized marketing mix
The DOUGLAS group retails beauty across 22 countries, engaging customers at every step of their digital journey. Discover the process behind managing multi-million-euro marketing budgets across Europe, navigating diverse, market-specific challenges simultaneously.
Secondly, you can go to the talk given by JONAS FRANKE, DOUGLAS • Team Lead SEA Innovations & CARSTEN MESECKE-VON RHEINBABEN, Channel Pilot Solutions • Chief Commercial Officer on how DOUGLAS successfully uses Channel Pilot Pro’s AI Formula Generator.
[DE] Die Produktdaten-Revolution: Wie DOUGLAS den AI Formula Generator von Channel Pilot Pro erfolgreich einsetzt
In their lecture, they’ll show you how they use the AI Formula Generator to perfectly prepare your product data for sales on various platforms. Jonas Franke, Team Lead SEA Innovations at DOUGLAS, and Carsten Mesecke-von Rheinbaben, CCO at Channel Pilot Solutions, will demonstrate live how you can automate your product data management in no time – without writing a single line of code.
And now the representation of social media giants – Pinterest! VESSELINA MARKOVA-KAUFFMANN, Pinterest • Director Retail & JOSEF SPRINGL, Pinterest • Senior Partner Manager will talk to you about self-discovery in a world of advanced technology.
[EN] Self-Discovery in a world of AI & Algorithms
In this session, Vesselina Markova-Kauffmann & Josef Springl will explore how Gen Z is pushing back and reclaiming individualism. You’ll learn how they’re building a new model of digital identity and using AI as a creative collaborator, all on Pinterest. They’ll unpack how Pinterest is innovating with visual, text, and voice-based AI to match the many ways Gen Z searches, and how brands can show up in these discovery moments to reach high-intent shoppers who are actively exploring who they want to be next.
TikTok
In the representation of social media giants, TikTok just had to be there! Take a look at the talk given by NELE ODZUCK, TikTok • Group Vertical Director Commerce & RICO ZIMMERMANN, TikTok • Head of Client Solutions Commerce.
[EN] Community-Driven Discovery: TikTok’s Unique Role in the Age of Agentic Commerc
This presentation will explore how TikTok stands apart in the Agentic Commerce era by emphasizing community-driven discovery. They’ll highlight how TikTok empowers users to shape what is discovered, transforming shopping behaviors through collective input and authentic engagement, combined with algorithmic steering.
You can also hear insights from TikTok in one of our panels where Nele Odzuck is one of the panelists:
[DE] FMCG Commerce Reloaded: From TikTok to the Shelf
Most FMCG purchases still take place in brick-and-mortar stores – but the decisive impetus is increasingly generated in discovery feeds. In this panel, representatives of TikTok, More Nutrition, and Edeka will discuss how discovery, D2C, and the POS function as a cohesive system.
Philips
Last but not least, SERKAN OTLES, Philips • Sr Director, Global Head of Business Development will explain to you how to achieve success in business when channels don’t have the same significance as before.
[EN] From Omnichannel to Intelligent Commerce: How Companies Win When Channels No Longer Matter
This keynote will introduce Intelligent Commerce as the next evolution: a model where data, AI, and organizational design work together to orchestrate pricing, assortment, engagement, and fulfillment in real time, centered on customer intent rather than channels. As complexity grows, manual decision-making and channel-centric structures become the biggest barriers to growth and profitability. The session will explore why omnichannel is no longer a strategy, how AI should function as a decision co-pilot rather than a buzzword, and what leaders must change in mindset, organization, and metrics to compete. The core message is clear: in the next era, winners will not be those with more channels, but those with higher decision maturity embedded into their systems and culture.
Ready to hear valuable insights?
Make sure to be here with us on February 17 & 18 to gain new perspectives on e-commerce related topics and network with the best! See our agenda to make sure that you won’t miss their talks:
Don’t waste your time and register to get your ticket and spend these two days with us in Berlin!
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