E-commerce Italy Awards 2026
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The Ecommerce Italia Awards 2026, based on the monthly Casaleggio Associati Ecommerce Ranking, recognize the most popular online sales sites based on the results obtained over the past year. See more inside!
The Italian digital commerce sector is entering a new phase of maturity, marked by increasing concentration and competition increasingly focused on the frequency of user interaction. This is the interpretation emerging from the Ecommerce Italy Awards 2026, based on the monthly ranking by Casaleggio Associati, which analyzes over 16,000 active websites in Italy.
The overall Top 10 is led by well-known players, like Amazon and Subito, followed by eBay, Booking.com, and Apple Store. The top four spots are occupied by marketplaces, confirming the solidity of models capable of intercepting recurrent needs and integrating into users’ digital daily lives.
The Ecommerce Italia Awards 2026, based on the monthly Casaleggio Associati Ecommerce Ranking, recognize the most popular online sales sites based on the results obtained over the past year.
The fourth edition of the Ecommerce Italy Awards presents accolades to the best Ecommerce sites, chosen from the over 16,000, divided into 17 product sectors.
Based on the monthly ranking numbers, annual data were compared to evaluate the best Ecommerce sites of the last 12 months, ranked by popularity, divided into 5 different rankings:
- Top 10 Ecommerce 2026
- Top 100 Ecommerce 2026
- Top 10 Fastest Growing 2026
- Top 10 Industry Leaders 2026
- Top 10 Innovation from the Ecommerce Italia Community
Top 10 Ecommerce Italia 2026
The ranking indicates the ten leading online sales sites in Italy following the results achieved over the last 12 months.
The Ecommerce Italia Awards 2026 see Amazon and Subito prevailing in the top spots among the over 16,000 companies. They are followed by eBay, Booking.com, Apple Store, Leroy Merlin, Sisal, Mediaworld, and Trenitalia. Notable are the entries of Sisal and MediaWorld, which push the Top 10 towards increasingly hybrid models, where retail, services, and digital platforms converge into a single user experience.
Top 100 Ecommerce Italia 2026
The ranking of the hundred leading websites driving Ecommerce in our country.
Within the Top 100, profoundly different models coexist: pure marketplaces, service platforms (tourism, ticketing, gaming), regulated operators (betting, insurance), and omnichannel retailers. Those with a strong physical network that have successfully integrated it remain steadily in the Top 100, as demonstrated by MediaWorld, Leroy Merlin, Decathlon, Unieuro, and Douglas.
Top 10 Fastest Growing 2026
This ranking identifies the ten Ecommerce sites that have registered the most significant growth over the last year, based on a weighted ranking. Agoda in the Tourism sector leads the list. Clear signals also emerge from the second-hand market, with Backmarket in fourth place and Vinted in ninth, confirming a demand that is structurally changing in both electronics and fashion. Significant growth is recorded in the Gambling sector with StarCasinò (5th position) and Sisal (7th), in a context transformed by regulatory changes that, in the second half of 2025, reduced the number of active concessionaires from over 200 to 52. The growth trajectory of Dr Max is consolidated, being the only operator present for the second consecutive year in the Top 10 Fastest Growing. The ranking is completed by Shein (8th), the fourth Asian-based operator to appear among the top ten, and Alpitour, whose presence further reinforces the weight of Tourism among the sectors characterized by the most marked growth dynamics.
Top 10 Sector Leaders 2026
From fashion to electronics, from tourism to jewelry. The ten most popular companies for each of the 17 categories that have earned the award as the best in their sector.
Top 10 Innovation from the Ecommerce Italia Community
This recognition stems from the direct vote of professionals registered in the Ecommerce Italia Community, who are asked to indicate the sites that, over the past twelve months, have expressed the most evident signs of innovation through an online voting system certified by the Camelot.vote platform.
The Top 10 Innovation features the presence, in the top positions, of major international players like Amazon, Zalando, and Decathlon, perceived as advanced benchmarks for scale, experimentation, and execution capability. Alongside these, the Community recognized the work of operators with strong Italian roots such as Doppelgänger, AgriEuro, and Deghi, capable of growing and structuring themselves while maintaining a clear identity. The Top 10 is completed by two protagonists of the online pharmacy sector, Dr. Max and Redcare, along with Vinted, all sharing constant growth and high recognition among the Italian digital public.
In-Depth Analysis of the Results
In-Depth Analysis of the Results
Detailed analyses of the evolution of Italian Ecommerce and the main trends reshaping the market will be explored during the 20th edition of the Ecommerce Italia Summit 2026 by Casaleggio Associati, scheduled for April 22nd in Milan. The event will feature the participation of managers from some of the awarded companies, who will take the stage to comment on the research data, interpret the ongoing competitive dynamics, and share the strategic choices driving the growth of their business models. The twentieth edition of Ecommerce Italia will gather over 350 professionals from the Ecommerce world, including retailers, brands, platforms, digital operators, and decision-makers, confirming itself as one of the main reference events for Digital Commerce in Italy.
The morning will be dedicated to the presentation of the results of the Ecommerce Italia research and talks with Ecommerce managers, with interventions focused on growth, innovation, organizational models, and new competitive challenges. Following this, the networking lunch will offer a space for informal discussion among participants. In the afternoon, thematic workshops and the most significant success stories will allow for in-depth engagement with concrete experiences, with vertical focuses on the main development areas of the sector.
The complete rankings of the Ecommerce Italia Awards 2026 and the Report are available at the following link: www.ecommerceitalia.info/en/ecommerce-italy-awards-2026/
