Every successful e-commerce business relies on a strong platform, and the new shop-tech block at E-commerce Berlin Expo 2025 puts these technologies front and center. This dedicated agenda section brings together leading experts from some of the most impactful companies, offering insights into building faster, more efficient, and future-ready platforms.
Don’t have your ticket for the Expo yet?
Here’s what’s planned and why the shop-tech block should be on your radar.
Why shop-tech matters now
E-commerce platforms are the key to running a successful online store. As customer expectations grow, businesses need platforms that can:
- adapt easily to offer fast shipping, easy payments, and personalized shopping experiences that keep customers happy.
- support business growth by handling more orders, expanding into new markets, and staying ahead of competitors.
- save time and money by automating processes and using data to make smarter decisions, so you can focus on expanding your eCom business.
The shop-tech block addresses these challenges head-on, featuring speakers who are building the platforms that drive the future of online retail.
What to expect: top speakers and game-changing ideas
The shop-tech block is packed with insights from industry leaders redefining what’s possible in e-commerce. Here’s who’s taking the stage and why you’ll want to hear them:
- Shopware – Sebastian Hamann, Founder & Co-CEO
In an era marked by digital transformation and automation, one key question is: How can companies stand out without getting lost in the mass of interchangeable technologies? This talk by Sebastian Hamann will shed light on the future of commerce and the innovations that are shaping it. - Adobe – Hartmut König, CTO Central Europe
Generative AI has the potential to fundamentally transform e-commerce. In Hartmut König’s presentation, decision-makers from marketing and commerce technology will learn how they can create personalised content along the entire value chain through the targeted use of AI. - JTL Software – Sebastian Evers, CEO
Innovation as a driver of success in retail – if you ever wondered about this subject, Sebastian Evers will describe it in detail in his presentation. Hear his talk and find out more about this topic! - ePages & Sage – Wilfried Beeck, Founder & CEO of ePages along with Alexander Trautmann, Head of Product Engineering SSG/ERP at Sage
In this joint keynote, Wilfried Beeck and Alexander Trautmann will examine how AI and data-driven networks are empowering small and medium-sized businesses to be successful while challenging major industry players. - Spryker – Michael Türk, VP of Solution Engineering
The rules of commerce are changing faster than ever, and traditional strategies are crumbling under the pressure of innovation. In Michael Türk’s talk at our Expo, you’ll discover how agility, attention, and cutting-edge strategies are transforming the marketplace.
What you’ll gain by attending
The shop-tech block isn’t just another conference session – it’s your backstage pass to e-commerce innovation. Here’s why you’ll want to be in the room:
- Hear straight from the trailblazers → Get insider knowledge from the CEOs, founders, and tech leaders redefining the industry.
- Snag real-world solutions → Take home tips you can use immediately, from streamlining operations to leveraging AI like a pro.
- Stay two steps ahead → Learn about game-changing trends like composable commerce and ERP integration before your competitors catch on.
- Ask your burning questions → Got challenges? These sessions are your chance to hear expert advice tailored to your needs.
- Build your tech playbook → Check platforms and tools that aren’t just trendy – they’re built to make your business faster, smarter, and stronger.
Get ready to walk away with ideas that will elevate your experience.
The shop-tech block: your ticket to smarter e-commerce
The shop-tech block delivers the insights and tools you need to build a platform that powers growth. With top industry leaders sharing practical solutions, this is where you’ll find the ideas to shape your next big move.
👉 Register for free now and make the shop-tech block a must-see at E-commerce Berlin Expo. Get ready to take your business to the next level!
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