OTTO’s new Christmas campaign, “And what will you give?” focuses on inspiring holiday gift ideas and special deals around Singles’ Day and Black Friday. Featuring a 360-degree approach with ads across TV, streaming platforms, social media, and more, OTTO invites everyone to find the perfect gifts for their loved ones this season.
Klarna has launched flexible payment options for Zoom Workplace, enabling users in the U.S. and 15 European countries to access premium Zoom services with greater financial flexibility. This partnership aims to enhance digital collaboration by removing upfront costs for businesses and individuals.
Alibaba’s new Trade Assurance program sets a higher standard for secure, transparent B2B trade in Europe, specifically benefiting SMEs in France, Germany, Italy, and Spain. With features like secure payments, real-time tracking, and structured dispute resolution, the program aims to build trust and reduce risks in cross-border transactions.
Discover the key differences between monolithic and composable software architectures in the world of e-commerce, and learn how each approach can impact your business’s scalability, performance, and adaptability. Whether you’re looking for simplicity and control or flexibility and innovation, this guide helps you make an informed choice tailored to your unique business needs. (Ad)
In a recent episode of the EGN Podcast hosted by Efe von Thenen, Moritz Möller, CMO and CPO of Veganz Group, discussed the brand’s journey from a pioneering vegan supermarket to a full-scale plant-based product innovator, focusing on sustainability and market adaptation.
The new report “The Partners of Ecommerce Companies 2024” has been presented by Casaleggio Associati. The research maps out the panorama of technological solutions and services dedicated to e-commerce, providing an essential guide for e-commerce companies. Read to find out more! (Ad)
Do you know why the amazon.de marketplace is so popular among German customers? Find answers in this article!
Read this article to discover how to prepare for the E-commerce Berlin Expo 2025 as an exhibitor. Master these essential tips, and nothing at the expo will catch you by surprise!
Here’s the ultimate guide to consumer research in the DACH area. Learn effective strategies and insights to connect with your target audience.
The Call for Speakers contest has come to a close – and it’s time to get to know the names of the industry experts who will influence the E-commerce Berlin Expo 2025! Read to find out who the winners are.
Unveil the opportunities within Germany’s e-commerce landscape for 2024 and 2025. Gain valuable insights to navigate and thrive in this evolving market.
Explore the top 20 startups in Munich to keep an eye on in 2024 and beyond. Learn about the innovative ventures driving growth and change in the region.
eBay has expanded its Circular Fashion Fund to Germany, offering financial support and mentoring to local startups developing sustainable fashion solutions. The initiative, in collaboration with Fashion Council Germany, will provide up to €50,000 to winners, helping to promote circular fashion in the country.
Amazon extended its return period for holiday purchases in Germany and beyond, allowing customers to return items bought between November 1st and December 25th until January 31st, 2025. The policy aims to encourage early shopping and boost sales for merchants during the peak holiday season.
The E-commerce Berlin Expo has announced the finalists for its Call for Speakers contest, where professionals in the e-commerce industry influence the topics for discussion. With over 646 submissions and 24,017 public votes, the finalists will now be evaluated by an expert Advisory Board, with winners to be revealed on October 30, 2024, ahead of the February event.
Discover the top 16 affiliate marketing networks in Germany. Learn essential insights and strategies to enhance your affiliate marketing success today.
Meet the future of digital marketing in 2024 and beyond. Discover insights on evolution, strategies, and the impact of AI.
In this episode of the EGN Podcast, host Efe von Thenen spoke with Miroslava Biresova from Kaufland Global Marketplace about the growing role of marketplaces in e-commerce, particularly in Germany, where 44% of transactions occur on such platforms. Our guest also shared tips for sellers to optimize their marketplace strategies and explores opportunities in Central and Eastern European markets.