Dubai’s strategic location, innovative ecosystem, and supportive business environment have made it a flourishing hub for e-commerce. In a recent episode of the EGN Podcast with our host Efe von Thenen, Mitch Bittermann, a key figure at Dubai CommerCity, discussed the benefits that the city offers to businesses in the e-commerce sector.
Geographical Advantage and Market Access
Dubai’s central location is a significant draw for enterprises. Within a five-hour flight radius, businesses there can access a staggering 3 billion consumers. This strategic positioning makes Dubai a prime location for companies looking to serve multiple markets efficiently.
Supportive Business Environment
Moreover, discussing the city’s business environment, Mitch Bittermann praised its openness to innovation. He noted that Dubai encourages business growth rather than imposing restrictive measures. This supportive stance is crucial for attracting and retaining businesses in the region.
The Evolution of Consumption Habits
What is more, our guest pointed out the dramatic shift in consumer behavior over the last 15 years. Unlike the past when shopping required physical effort, today’s consumers enjoy the convenience of online shopping. This is another point to Dubai’s advantage as the service delivery model there has evolved to be highly automated and efficient, catering to the demands of modern consumers who prefer passive consumption.
Good Business Strategy May Help
To everyone toying with the idea of starting their business there Mitch Bittermann stressed the importance of understanding the target audience and market conditions before entering Dubai. He also talked about Dubai CommerCity’s services which may help companies entering Dubai in business licensing, content and marketing, and offer logistics support. Additionally, the guest mentioned that DCC regularly organizes meetings for C-level executives to discuss opportunities and build connections, fostering a community of mutual support.
Want to find out more about the potential that Dubai holds for e-commerce businesses? Watch the full talk here:
Can’t watch? No problem. It is also available on Spotify and Apple Podcast.
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