The excitement at the E-commerce Germany Awards 2025 was palpable, especially when ODOSCOPE was announced as the winner in the fiercely contested “Best Sales & Growth Solution” category. But what’s behind this innovative company and its award-winning hyper-personalization solution? We sat down with the ODOSCOPE team to uncover their story.
ODOSCOPE describes itself as “the most efficient hyper-personalization solution for displaying relevant products.” At its core, ODOSCOPE’s operational AI empowers online shops to present each user with precisely the right products, tailored to individual preferences, in real-time. Their solution spans everything from sorting product lists and search results to making personalized recommendations across various digital touchpoints, including newsletters and display ads.
In ODOSCOPE’s own words, “Our operational AI enables online shops to show each user the right products in every situation in the most efficient way by individually sorting product list pages, search results, recommending the right alternative products, and displaying the right products in newsletters and digital ads.”
A decade of innovation
The journey of ODOSCOPE began ten years ago, driven by the idea of optimizing customer experiences and conversion rates in online shops automatically. Initially, the ODOSCOPE team envisioned a completely automated system based on analyzing web analytics data. However, they soon recognized the value of human input. Today, their solution effectively blends advanced hyper-personalization technology with strategic merchandising, balancing user preferences with business objectives to optimize sales.
Boosting e-commerce performance across industries
ODOSCOPE’s solution isn’t limited to specific industries; it enhances the customer experience universally across both B2C and B2B e-commerce sectors. Companies employing ODOSCOPE typically report revenue increases of between 10% and 20%, driven by improved customer loyalty and higher conversion rates.
As the team explained to us, “Our solution rearranges the online shop for each user according to their specific needs. This leads to a better customer experience, higher conversion rates, and higher customer loyalty. Typically, online shops increase their revenue by 10% to 20% with our solution, across all industries and in both B2C and B2B.”
Easy implementation
Integration of ODOSCOPE’s solution is straightforward. It involves importing web analytics data, typically from Google Analytics 4, along with product feeds and optionally CRM data. Real-time product recommendations are provided via ODOSCOPE’s REST API, which can be integrated either server-side or client-side in a headless frontend. ODOSCOPE also supports seamless integrations with platforms like Shopware, Salesforce, and Shopify, accompanied by SDKs for PHP and JavaScript.
Unmatched advantages
What sets ODOSCOPE apart from competitors are three key advantages:
- Privacy-first: No cookies, no pixels, and no user consent required, yet still delivering 100% personalized experiences.
- Automated efficiency: Removes the need for manual rule-setting by automatically determining individual user relevance through real-time look-alike audience analytics.
- Intuitive control: Simplifies merchandising and strategic selling through an intuitive, user-friendly interface.
Future ambitions
Looking ahead, ODOSCOPE plans to expand its capabilities, targeting even more digital touchpoints beyond product lists and recommendations, dynamic landing pages, adaptive ads, and personalized newsletters. However, they have no immediate plans to diversify into new product lines, preferring instead to deepen their existing offerings.
Insights and advice from the winners
ODOSCOPE’s participation in the E-commerce Germany Awards 2025 was primarily motivated by the visibility the event offers. Besides the thrill of victory itself, the team fondly recalls the buzz around their LinkedIn announcement celebrating their first-place win as a standout moment.
Their advice to future contestants is simple: “Make sure you have a great network to support and vote for you.” And yes, ODOSCOPE confirms they’ll be back again next year, highlighting our awards’ significant industry impact.
Congratulations again to ODOSCOPE for their impressive victory at the E-commerce Germany Awards 2025 – undoubtedly a company to watch!
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