Shopify is making it easier than ever to launch an online store – no coding required. With the introduction of Shopify’s AI store builder, retailers can now design fully functional, visually compelling storefronts in just a few clicks. This marks a major shift in how e-commerce businesses get started, removing technical barriers and speeding up the setup process.
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With its latest Summer Editions update, Shopify has unveiled a major advancement for online retailers: the Shopify’s AI store builder. This new feature enables merchants to create complete, visually appealing online stores using artificial intelligence – without needing any programming knowledge.
AI-powered store creation with Horizon
At the core of this innovation is Horizon, Shopify’s new AI-driven design foundation. Horizon combines a streamlined interface with intelligent automation and a customizable layout system. A standout capability is AI-powered block generation, which lets merchants create content blocks simply by entering text. No technical skills are required, making it accessible to sellers of all experience levels.
Fast and intuitive store design
The redesigned theme editor complements the Shopify’s AI store builder by allowing drag-and-drop editing and simple block management. With over 30 pre-designed content blocks available, users can preview and insert elements like product galleries, testimonials, and banners in seconds. This ensures a smooth visual editing experience and faster site assembly.
Retailers only need to input a few keywords to receive three complete layout suggestions, each with pre-filled text and images. These templates are ready to customize, cutting down on the time and effort traditionally required to launch an online store. Currently, this feature is available in English only.
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AI enhancements beyond store setup
Shopify’s investment in AI extends beyond design. The platform’s Sidekick tool, targeted at merchants, now offers enhanced functionality. It can detect operational issues, recommend solutions, and even execute tasks using voice commands and screen sharing. Built-in image generation further supports marketing and product presentation directly from the admin dashboard.
AI shopping assistant for customers
On the customer-facing side, Storefront MCP introduces a personalized AI shopping assistant. Built on Anthropic’s Model Context Protocol, it can access store data, customer profiles, and product catalogs in real time. This assistant supports product searches, cart management, and order tracking, making the shopping experience more responsive and intelligent.
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