E-commerce in Germany is booming in 2024, with mobile shopping, biometric payments, and Click to pay leading the trends. A GfK survey for Mastercard reveals consumers’ growing preference for shopping anytime, anywhere, and faster, secure checkout experiences.

Here’s the ultimate guide to consumer research in the DACH area. Learn effective strategies and insights to connect with your target audience.

Explore the vibrant e-commerce market in Portugal! Get insights on trends, consumer habits, and growth opportunities.

In this episode of the EGN Podcast, hosted by Efe von Thenen, Lucas Bergström, the Head of ISV at SAP Emarsys, dived into how technology is reshaping consumer behavior. Find out more inside!

In today’s digital landscape, trust has become the most valuable currency for online retailers. Customer reviews, trustmarks, and buyer protection are key factors that not only foster consumer confidence but also drive purchasing decisions, making trust a critical success factor in the evolving world of e-commerce. (Ad)

Explore The PwC Report for expert insights on improving consumer trust. Uncover effective strategies, build loyalty, and strengthen customer relationships with us.

Here are key e-commerce statistics for individuals with Eurostat’s insights. Stay informed and make smarter choices in your online shopping journey today!

Explore essential insights about your customers and learn how to adapt in 2024.

What is the state of grocery retail in Europe? 2023 was a tough year for the sector, but is 2024 better? Find out with this report. (Ad)

What are the most popular categories for online purchases in Germany? Read our compilation of brands in Germany

Germany online shopping shows signs of growth despite challenges. Learn how the market is evolving and what the future holds for e-commerce in Germany

Check a brief summary of important findings and insights from the research conducted by Ipsos on shopping apps usage in Germany

Apple Vision Pro, a groundbreaking spatial computer, is expanding to new markets on June 28, including Germany, Australia, and Canada

Global consumer trends refer to the patterns and behaviors exhibited by consumers on a worldwide scale. Read what to pay attention to in 2024!

Looking for some e-commerce inspiration? Look no further – we’ve gathered them for you! Check our top picks from the Cover Genius report on
consumer demand

Explore insights from the HDE Consumption Barometer to understand market trends and consumer confidence in Germany. Read our analysis!