Can the thrill of an auction room really work on a phone screen? Dr. Lara Day, Head of eBay Live Germany, thinks so and she explains why human interaction may be e-commerce’s next big advantage in the age of AI.

Live shopping platform Whatnot has raised $545 million in a Series G round, nearly doubling its valuation to $20 billion in under a year. The company says the funding will go toward helping its sellers grow, as buyer numbers double and weekly signups top 650,000.

Live commerce is not a Chinese habit. It is an exportable system and Yowant is already proving it in the UK, US and beyond. Find out how they do it and what it means for European retail. Read the full article. Bonus: Want to see models like this live in China? Learn more about the trip with E-commerce Berlin Expo and Expanding Together at the end of article.