Shein’s expansion into Europe is reshaping e-commerce pricing. Learn how low-cost imports, margin pressure, and predictive pricing are changing retail strategies. (Ad)

If you are trying to break into the German market in 2026, you probably already know that German customers are some of the most skeptical people on the planet. They do not just look at a few shiny five-star reviews and reach for their wallets immediately. 

Unlock the potential of your e-commerce business with top email marketing strategies for DACH customers. Enhance your reach and increase conversions today.

Check out marketing and customer journey talks at E-commerce Berlin Expo 2026 and gain unique, actionable insights.

Understand Gen Z’s unique behaviors in the marketing funnel. Gain valuable knowledge to enhance your strategies and drive engagement with this generation.

Marketing in Europe is shifting, as always. See what’s new, what hasn’t changed, and where to focus next, based on the McKinsey report on marketing in 2026.

Explore the most intriguing campaigns from the end of 2025. Find inspiration for your DACH store and elevate your marketing efforts.

Learn how to connect emotionally with rational buyers using proven German marketing lessons. Elevate your sales strategy and drive results now!

Ready to boost your online marketing in the DACH region? Explore 9 inspiring trends for 2026 that can transform your approach and drive success.

Discover 5 expert-backed approaches to Black Friday, from month-long sales to skipping it entirely, and learn which strategy fits your brand best.

Explore the benefits of podcasts for e-commerce, from building a loyal audience to driving conversions. Transform your marketing strategy with audio content!

Berlin-based fashion start-up Saint Sass became famous for its statement tights featuring bold slogans like “Retire rich” and “Mom, I’m a rich man.” Read our article to discover what helped them rise to fame — and what we can learn from their journey.

Stay ahead in the game! Learn about the hottest trends in influencer partnerships for SMBs in Germany and how to leverage them for success.

Looking for creative advertising ideas designed for the DACH market? We have some ideas. Explore strategies that captivate and convert your audience!

Learn how brands turned Taylor Swift and Travis Kelce’s engagement into real-time marketing success stories, driving engagement, visibility, and measurable business impact.

If your brand plans a serious move into Central and Eastern Europe, Allegro should sit near the top of your channel plan. Find out what works for international brands on Allegro and why yours should join them fast! (Ad)

Netflix promotes “Wednesday” Season 2 with an innovative Cologne mural that sheds tears, blending art, tech, and outdoor advertising for maximum impact.

Explore the landscape of influencer marketing in the EU, highlighting key strategies, emerging trends, and how brands can effectively connect with audiences.