Do you work in ecommerce? SMS marketing could be your next money maker!
Many ecommerce brands will say the biggest challenge they’ve been facing in the past couple of years is reducing cart abandonment. Baymard Institute found that the average cart abandonment rate for 2023 is a staggering 69.99%. In other words: nearly three-quarters of ecommerce customers are going through the buyer’s journey and leaving before they finalize their purchases.  This is where SMS marketing comes in, as it is (among other benefits)…