Topic
  • Trends
  • data

Server-side tracking & e-commerce – Can better data bring more revenue?

Learn why leading e-commerce brands are shifting to server-side tracking—to gain access to more accurate, high-quality data while maintaining full control over it. (Ad)

Amazon PPC guide 2025 for campaign optimisation
  • Trends
  • marketplaces

Amazon PPC masterclass optimisation guide 2025  

Master Amazon PPC with this comprehensive 2025 optimisation guide. Learn expert strategies to boost campaign performance and reduce wasted ad spend. (Ad)

A picture depicting the process of measuring the Google CSS effect
  • Trends
  • platforms

The role of Google CSS partners in Germany’s e-commerce landscape

Discover how partnering with a Google CSS provider helps German e-commerce lower costs, increase ad visibility, and gain a competitive edge. (Ad)

  • Trends
  • Technology

The power of images in e-commerce – and how businesses can utilize them

Want to boost your e-commerce sales and stand out online? Discover how high-quality product images can captivate customers, build trust, and drive conversions—plus, learn the latest tech trends like 3D visuals and AI automation to take your visuals to the next level! 🚀 (Ad)

  • Trends
  • customer experience

The ROI of trust: Why customer reviews are the new currency of commerce

Trust isn’t just a buzzword—it’s the currency that drives modern commerce. Discover how businesses leveraging customer reviews are achieving a 401% ROI and why strategic trust-building is the key to long-term success. (Ad)

  • Trends
  • Technology

Transforming e-commerce image editing with remove.bg

Struggling with time-consuming e-commerce photo editing? Discover how remove.bg can instantly remove backgrounds from thousands of images, helping you scale your workflow, cut costs, and boost sales—in just seconds. Keep reading to see how leading brands are transforming their image editing! (Ad)

Conversion Funnel KPIs in the German E-commerce Market
  • Trends
  • data

Learn about conversion funnel KPIs in the German e-commerce market

Want to know more about conversion funnel KPIs tailored for the German e-commerce market. So jump to our article and find the answers.

  • Trends
  • Technology

AI search as the next frontier for ecommerce SEO

  • Expo and Awards
  • E-commerce Berlin Expo

Marketing & customer journey at EBE25: shaping experiences that sell

Make sure you don’t miss Marketing & customer journey track at the E-commerce Berlin Expo 2025! Read this article and see what awaits you!

Digital marketing trends in Germany - cover
  • Trends
  • business strategy

Germany’s 2025 digital marketing landscape: Key trends

Here is the future of digital marketing in Germany for 2025. Learn about essential trends to enhance your marketing efforts effectively.

  • Expo and Awards
  • E-commerce Berlin Expo

How to turn E-commerce Berlin Expo 2025 into your biggest sales event EVER?

The E-commerce Berlin Expo is your chance to build connections, showcase your expertise, and drive business growth in just two days. By setting clear goals, engaging visitors with confidence, and creating memorable booth experiences, you can turn every interaction into a future opportunity and make this event your most successful yet. Read our guide here!

  • Trends
  • cross-border

How to reach more than 20 000 000 online customers in Europe?

Discover how to unlock access to over 20 million online customers in Central and Eastern Europe (CEE), the fastest-growing e-commerce market in Europe. Join an exclusive webinar on January 22nd to learn how Allegro and Base can streamline your entry into this dynamic region, offering practical strategies and tools to expand your business effortlessly. (Ad)

  • Trends
  • data

From ROAS to profits: Make PMax work for your bottom line

Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and dynamic budget allocation, businesses can transform PMax into a growth engine that aligns with their unique goals. (Ad)

  • Trends
  • marketplaces

Organic positioning of listings: The secrets of relevance and content on the eMAG marketplace

Discover the secrets to boosting your eMAG listings with optimized titles, compelling descriptions, and high-impact visuals. Learn how following eMAG’s guidelines can enhance your product’s visibility, improve conversion rates, and give you a competitive edge in the marketplace. (Ad)

  • Interviews
  • regulations

Mastering data-driven marketing and cookieless future: Insights from Marc Feiertag of Smarketer on the EGN Podcast

In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.

Top loyalty programs for online customers in Germany
  • Top lists
  • customer experience

Top loyalty programs for online customers in Germany

Uncover the leading loyalty programs for online shoppers in Germany. Learn how to earn more rewards and enjoy a superior shopping experience today.

  • Trends
  • data

Why default Google Shopping Ads strategies cost e-commerce businesses big money

Are default Google Shopping Ads draining your e-commerce budget? Learn why over 80% of ad spend often goes to products that don’t sell and how smarter strategies can unlock higher ROI. Discover actionable tips to optimize your ad budget and outpace rising CPC trends—don’t miss this essential guide! (Ad)

  • Trends
  • marketplaces

Are Amazon sponsored ads still worth it in 2025?

Are Amazon Sponsored Ads still worth it in 2025? As competition rises and shopper behaviors shift, this article dives into the evolving Amazon Ads landscape, exploring their effectiveness and the innovations shaping the future of e-commerce success. (Ad)

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