Make sure you don’t miss Marketing & customer journey track at the E-commerce Berlin Expo 2025! Read this article and see what awaits you!

Here is the future of digital marketing in Germany for 2025. Learn about essential trends to enhance your marketing efforts effectively.

The E-commerce Berlin Expo is your chance to build connections, showcase your expertise, and drive business growth in just two days. By setting clear goals, engaging visitors with confidence, and creating memorable booth experiences, you can turn every interaction into a future opportunity and make this event your most successful yet. Read our guide here!

Discover how to unlock access to over 20 million online customers in Central and Eastern Europe (CEE), the fastest-growing e-commerce market in Europe. Join an exclusive webinar on January 22nd to learn how Allegro and Base can streamline your entry into this dynamic region, offering practical strategies and tools to expand your business effortlessly. (Ad)

Google’s Performance Max (PMax) campaigns offer powerful automation to optimize ads across channels, but without strategic inputs, they risk chasing inefficiencies. By leveraging multi-dimensional data, custom ROAS targets, and dynamic budget allocation, businesses can transform PMax into a growth engine that aligns with their unique goals. (Ad)

Discover the secrets to boosting your eMAG listings with optimized titles, compelling descriptions, and high-impact visuals. Learn how following eMAG’s guidelines can enhance your product’s visibility, improve conversion rates, and give you a competitive edge in the marketplace. (Ad)

In this episode of the EGN Podcast, our host Efe von Thenen explores the evolving landscape of data-driven marketing and online advertising with Marc Feiertag, Chief Revenue Officer at Smarketer, one of the leading Google Ads agencies in the DACH region.

Uncover the leading loyalty programs for online shoppers in Germany. Learn how to earn more rewards and enjoy a superior shopping experience today.

Are default Google Shopping Ads draining your e-commerce budget? Learn why over 80% of ad spend often goes to products that don’t sell and how smarter strategies can unlock higher ROI. Discover actionable tips to optimize your ad budget and outpace rising CPC trends—don’t miss this essential guide! (Ad)