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Temu, a rapidly growing e-commerce platform, has officially opened its marketplace to European traders. This expansion allows merchants across Europe to join the platform and reach a wider audience.
Merchants who join Temu’s platform are responsible for managing their product assortment, overseeing inventory, and handling the shipping and return of sold products. Temu continues to provide customer service support, and enforces platform rules to ensure compliance with applicable regulations and standards.
Innovative Sales Models: From Consignment to Local-to-Local
Temu initially gained momentum with its consignment model, where the platform oversees fulfilment on behalf of merchants. Earlier this year, Temu introduced an additional “local-to-local” model. In this model, selling partners are responsible for shipping products directly to customers from local warehouses in the destination markets, streamlining the delivery process.
This local-to-local model provides international merchants with a valuable opportunity to leverage Temu’s growing popularity in local markets. This expansion also helps Temu to facilitate faster deliveries to consumers and allows for the inclusion of larger items in their offerings, such as furniture.
European Expansion and Registration Details
Following the successful launch of this model in the United States earlier this year, Temu is now welcoming European businesses. Registration is open to businesses with local entities in the UK, Germany, France, Italy, Netherlands, Spain, Belgium, Austria, Poland, Czech Republic, Hungary, Romania and Sweden.
Incentives for Early Adopters
To attract merchants, Temu is currently waiving base fees and sales commissions, offering a cost-effective way for sellers to join the platform. Additionally, sellers can advertise their listings on Temu for free during this introductory period, though the duration of this offer has not yet been announced.
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