- Trends
- business strategy
Amazon Challenger Marketplaces Are Catching Up to Its Dominance
Amazon remains a top e-commerce player, but challenger marketplaces are gaining ground fast. In 2025, Amazon’s share of third-party sales fell to 14.4%, while platforms like Pinduoduo, JD.com, and TikTok Shop grew buyers and purchase frequency faster. Explore ECDB’s insights on these shifting dynamics. (Ad)