Commercial collaboration
The countdown is on! On June 24–25, 2025, the K5 FUTURE RETAIL CONFERENCE will once again take over the ESTREL Berlin – and if you’re in or into e-commerce, this is the place to be.
This year’s lineup is nothing short of iconic. Visionaries, disruptors, and digital pioneers from across the global commerce landscape are coming together to shape the future of retail. Whether you’re looking to gain fresh strategies, find future partners, or just get inspired by the brightest minds in the industry – K5 2025 is where it’s all happening.
Here’s a first look at just some of the speakers who will set the stage on fire this year:
Veronika Strotmann
As the co-founder of Yepoda, Veronika Strotmann has successfully brought K-beauty to the European market. Her brand stands out for its commitment to sustainability and transparency, offering skincare products that combine Korean beauty rituals with eco-friendly practices. Veronika’s innovative approach has positioned Yepoda as a leading brand in the clean beauty segment.
Tomáš Čupr
Tomáš Čupr is the Founder and CEO of Rohlik Group, the parent company of Knuspr.de in Germany. Under his leadership, Rohlik has expanded rapidly across Europe, offering fast and fresh online grocery delivery. In 2024, Rohlik partnered with Amazon to enhance its e-grocery services in Germany, aiming to serve over a dozen cities and to increase its revenue tenfold.
Nina Pütz
After leading the fintech player Ratepay, Nina Pütz has taken the reins at Niche Beauty and parfumdreams, one of Europe’s most prestigious platforms for luxury beauty and skincare. With her strong background in digital business (including leadership roles at eBay and brands4friends), she brings both strategic acumen and a deep understanding of premium e-commerce. Under her leadership, Niche Beauty and parfumdreams are evolving into a global destination for high-end beauty lovers.
David Schröder & Tarek Müller
Following the headline-making news surrounding the acquisition of ABOUT YOU by Zalando, two of Europe’s most influential digital leaders, David Schröder and Tarek Müller, will share the stage at K5 2025. David Schröder serves as co-CEO of Zalando, Europe’s leading online fashion and lifestyle platform. Since joining Zalando in 2010, he has played a pivotal role in scaling the company’s logistics network and payment solutions. David focuses on expanding Zalando’s B2B growth and building a comprehensive operating system for fashion and lifestyle e-commerce.
Tarek Müller, meanwhile, is the Co-Founder and Co-CEO of ABOUT YOU, a fashion tech unicorn that continues to shape the next generation of commerce. Known for his innovative approach to brand building, creator marketing, and the B2B commerce platform SCAYLE, Tarek is constantly pushing the limits of what’s possible in digital retail. Both leaders offer rare behind-the-scenes insights into building billion-euro platforms, leading through disruption, and setting the standards for the future of fashion e-commerce.
Arnaud Sauret
Arnaud Sauret is the CEO of Decathlon Germany. Starting his career at Decathlon in 1996, he has held various leadership roles across multiple countries. Before taking the helm in Germany, Arnaud successfully led Decathlon’s expansion in Malaysia. Now, he aims to position Decathlon as the go-to destination for sports enthusiasts in Germany by 2026.
Vanessa Stützle
Vanessa Stützle is the CEO of LUQOM Group, a leading e-commerce platform for lighting solutions. With nearly two decades of experience in digital business, she previously served as CDO at Douglas, where she was instrumental in the company’s digital transformation. At LUQOM, Vanessa leverages her expertise to drive growth and innovation in the lighting e-commerce sector.
Maximilian Burianek
Maximilian Burianek leads the TikTok Shop initiative in Germany, integrating e-commerce capabilities into the popular social media platform. With a background in digital innovation, he is at the forefront of social commerce, enabling brands and creators to connect with consumers through engaging content and seamless shopping experiences.
Johannes Kliesch
Over the past 10 years, Johannes Kliesch has become one of the most prominent voices in the German-speaking D2C scene. With SNOCKS, he turned basic essentials like socks and underwear into a thriving multi-million euro brand—thanks to sharp Amazon performance, direct marketing, and a relentless focus on customer centricity. Beyond building a powerful brand, Johannes shares his journey openly via podcasts, LinkedIn, and public talks, inspiring a new generation of founders.
Livia von Mitschke-Collande
As Industry Leader Retail, Livia plays a key role at Google, helping some of the biggest retail brands in Europe harness the full power of data, AI, and cloud to transform their businesses. With a background that spans consulting and top-tier retail strategy, she bridges the gap between innovation and execution. At Google, she’s shaping how next-gen tech—from generative AI to omnichannel analytics—is applied in real-world commerce.
Kenneth Liu
Kenneth Liu is the general manager of SHEGLAM, the beauty brand under the SHEIN umbrella. He oversees the brand’s global strategy, focusing on delivering high-quality, affordable cosmetics to a diverse customer base. Under his leadership, SHEGLAM has expanded its product offerings and strengthened its presence in the competitive beauty market.
Karo Junker de Neui
As managing director at Etribes, one of Germany’s leading digital consultancies, Karo helps companies of all sizes embrace digital transformation—from strategy to execution. She’s also known as the sharp and engaging co-host of the Kassenzone podcast, where she interviews top voices in retail. With a founder background (Vite EnVogue) and advisory roles across the industry, Karo bridges commerce, content, and culture like few others.
Isabell Weiser
A true pioneer of live shopping in Europe, Isabell is spearheading the European expansion of Whatnot as general manager Germany and Austria. With a deep background in creator economy and community-building, Isabell is creating new formats for buying, selling, and engaging that blend entertainment and commerce in powerful new ways. If you want to understand the future of interactive shopping, don’t miss her session.
Florian Schwenkert
Florian plays a pivotal role in shaping the strategic direction of KoRo, one of Germany’s most exciting D2C food brands. From scaling logistics and infrastructure to forging powerful retail partnerships, the CEOs work behind the scenes has helped KoRo expand rapidly across Europe—while staying true to its mission of radical transparency and affordable quality.
And this is just the beginning. With over 250 thought leaders, founders, and change-makers ready to take the stage, K5 FUTURE RETAIL CONFERENCE 2025 will be packed with the insights and the energy you need to level up. Don’t miss out on the retail and e-commerce highlight of the year. Get your tickets now! #Learn From The Best #MeetTheBest #BelongToTheBest
***
