Trends

Best e-commerce stores in the German DIY market

Best e-commerce stores in the German DIY market


Think the DIY sector won’t surprise you with anything? Then take a look at Germany. The DIY scene in this country has been growing steadily, and guess what? It’s only expected to continue. By 2025, the DIY & Hardware Store market in Germany is set to hit a massive $59.16 billion in revenue, and that’s just the tip of the iceberg!

The German DIY market has really taken off over the past few years, with more and more people diving into home improvement projects. Fixing a broken shelf? Creating a home that fits personal preferences? Taking advantage of smart home technology and energy-efficient solutions? It all matters.

And with the growth of online shopping, it’s easier than ever to find tools and materials at the click of a button.

The numbers: How big is the DIY market in Germany

Okay, let’s talk numbers because, well, who doesn’t love a good stat to put things into perspective?

  • 2025 DIY market revenue: $59.16 billion
  • Growth rate (CAGR): Over 4% during the forecast period. That means steady growth, even with some global uncertainties.
  • Per capita revenue: On average, each person in Germany will contribute about $711.05 to the DIY & Hardware Store market in 2025. That’s a pretty solid chunk!

Source

Online sales are also playing a huge role in this sector. With more people buying DIY supplies online, it’s becoming the fastest-growing channel for these purchases. In fact, online sales have surged to 11.7% in 2025, with lots of customers relying on digital platforms to track purchases, compare prices, and get real-time support, especially in urban areas.

Source

But why is the DIY market in Germany booming?

Among others, they have more spare time. With so many people working from home these days, there’s more time to spare for DIY projects. 80%+ of people took up DIY home improvement during the pandemic because they were stuck at home, and well, they had the time. And, of course, it’s cost-effective: By cutting out the contractor, people can save a lot of cash. It’s cheaper to grab some DIY tools and make those home improvements yourself, especially for those smaller tasks.

Source

But people are also more interested in upgrading to smart homes. In 2021 alone. 20% of people in Germany were already living in smart homes, and more than 30% wanted to adapt their existing homes to smart spaces. And so they are moving in that direction, not forgetting the desire for cost savings.

Source

The list of top DIY stores in Germany

Now let’s find out what the top DIY stores in Germany are. All are known for offering different products and services, tailored to meet the needs of modern DIY enthusiasts. And you certainly know some on the list.

Source

OBI

OBI is a household name in Germany. It’s been around for over 40 years and has built a solid reputation for selling everything you could need for home improvement, from power tools to plants and building materials. Obi’s online store is super user-friendly, letting you browse, compare, and purchase DIY supplies without ever leaving your home. Plus, OBI’s delivery service is a huge hit, making it easy to get your hands on exactly what you need, right when you need it.

Why do people love it? Product selection, great prices, and tons of helpful resources like DIY guides and project ideas. Whether you’re tackling a small home project or renovating a room, OBI has you covered.

Bauhaus

Bauhaus is another top contender in the German DIY market. Established in 1960, this retailer has become synonymous with quality and convenience for DIYers. Bauhaus has a huge range of products, from home improvement and construction tools to garden supplies and furniture

Their e-commerce platform is top-notch. It makes it easy for customers to shop online for everything they need, whether it’s a simple drill or a full kitchen renovation kit. The pros are also product variety, competitive prices, and the fact that their website makes it simple to find detailed product descriptions and advice.

Hornbach

Hornbach belongs to the top DIY stores in Germany as well. Known for their tools, building materials, and gardening products, Hornbach offers both a reliable physical presence and a stellar online store. People flock to their website because it’s so easy to navigate, and they’ve got everything you could possibly need for a DIY project, big or small.

What really sets Hornbach apart is its commitment to customer service. They deliver products quickly and offer expert advice. DIY enthusiasts appreciate the offering, low prices, on-time deliveries, and reliable customer support that come with shopping at Hornbach.

Hagebau

Hagebau has been serving DIYers since 1962 and continues to be one of the go-to stores for home improvement supplies in Germany. From construction materials to garden tools, Hagebau’s online shop makes it easy to find what you need for your next DIY project. The site is user-friendly, and they offer solid delivery options, making it convenient for shoppers who prefer to buy online.

Why do customers choose Hagebau? It’s a great one-stop shop with plenty of DIY supplies and useful resources like DIY guides. People also acknowledge their high-quality products.

Amazon

Amazon is not just the marketplace for books and gadgets; it’s a massive player, not only in the German DIY market. You want to tackle a home improvement project? Start gardening? Or simply fix things around the house? If so, Amazon offers an endless selection of DIY tools, materials, and accessories. They’ve cornered nearly every product category, and the DIY space is no exception. With their vast inventory, you’ll find everything from power tools to paints, screws, and even smart home gadgets—all at the click of a button.

What makes Amazon unique is the convenience and speed. Amazon has it in stock with options for fast delivery. Plus, you can check out reviews from other customers to help make decisions. The ease of having everything delivered right to your door is a big win for busy DIYers.

Toom Baumarkt

Toom Baumarkt, founded in 1978, is one of the most beloved DIY retailers in Germany. It offers products from building materials to paints and power tools. Their online store is just as reliable as their physical locations, and it’s an easy place to shop for all things DIY. Plus, with free delivery options on many items, it’s a convenient choice for shoppers who want things delivered right to their doorstep.

What people appreciate about Toom Baumarkt is the consistency. You’ll find everything you need in one place, with helpful advice.

Globus

Globus is another popular name in the German DIY market, with a strong presence in both physical stores and e-commerce. They’ve been around for over 40 years, and their online store is just as robust as their in-person offerings. Globus offers all DIY tools, building materials, and gardening products. Whether you’re looking for paint, furniture, or power tools, they’ve got it all.

What makes Globus one of the best choices? People love it for its solid reputation, great customer service, and frequent deals. The online shopping experience is super smooth, and they’ve really nailed delivery and customer support.

Hellweg Baumarkt

Hellweg Baumarkt has been a part of the German DIY scene since 1974, and they’ve earned their place as a trusted retailer. They offer different tools and construction materials for home decor and garden supplies. Hellweg’s online platform makes it easy for customers to shop from home, with detailed product pages and helpful filters that make finding exactly what you need a breeze.

Hellweg is known for its great prices, fast delivery, and quality. No matter if you’re renovating your kitchen or building a shed, Hellweg has all the essentials and more.

Dehner Gartencenter

The list of top DIY stores in Germany couldn’t exist without Dehner Gartencenter. It’s the spot for garden lovers, but they also carry a solid selection of DIY products. Since 1949, they’ve specialized in plants, garden tools, and outdoor accessories, and their online store is a great extension of their physical locations. If you’re into gardening or want to add a bit of green to your DIY project, Dehner is a great place to shop.

People recommend Dehner because of the high-quality plants and garden tools. They are a major draw, but the easy-to-use website and fast delivery service also make it a favorite for DIYers who want to order their gardening essentials online quickly.

Otto

Otto, known for fashion and electronics, has made big strides in the DIY market in recent years. With a strong e-commerce platform, Otto now offers accessories and home improvement products: tools, furniture, garden supplies, drills, saws, and DIY materials. Otto has it all. They’ve carved out a solid spot in the German DIY market by expanding their product selection to cover everything a DIY enthusiast might need.

Why do people turn to Otto? It’s easy to navigate, with a clean design and good customer service. The website offers a wide variety of products, from simple to more advanced ones. Plus, Otto often has great deals, which attract a lot of budget-conscious DIYers.

LEROY MERLIN

LEROY MERLIN is a global DIY brand that’s been growing in Germany. They sell products for home improvement, garden supplies, and accessories so you can easily fix a few things around the house. Their online store makes it easy to shop for everything you need for DIY projects, and their delivery services are quick and reliable.

What’s great about LEROY MERLIN? Products perfect for all kinds of DIYers. And they offer plenty of helpful resources on their website.

IKEA

While IKEA is most famous for its ready-to-assemble furniture, it also offers home improvement products, including tools, home storage solutions, lighting, and even plants. Their DIY offerings make them a top destination for anyone looking to upgrade their home without breaking the bank. Also, IKEA’s website is easy to navigate, and they’ve got tons of DIY ideas, including step-by-step instructions for building your own furniture or transforming your living space.

People love IKEA for its mix of affordability, practicality, and style. It’s a favorite choice for DIYers who want to add a personal touch to their home.

The DIY market in Germany: what’s next?

Looking ahead, we’re in for a steady ride with an annual growth rate of 2.91% from 2025 to 2029. That’s solid, but let’s not forget that the industry is also changing with more emphasis on sustainability and eco-friendly products. And since Germany’s consumers are big on smart technologies and energy-saving solutions, we’ll see a shift towards more high-tech DIY upgrades in the years to come.

In short, this market is here to stay and grow, and the demand for smarter homes and DIY-friendly solutions is only going to get bigger.

So, yes, you are right to keep an eye on it. Germany’s DIY home improvement scene is really booming.

***