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TikTok Shop has officially launched in Ireland and Spain. It’s TikTok’s first step to expand across the European region.
TikTok has officially introduced its TikTok Shop feature in Spain and Ireland, enabling users to purchase products directly within the app. “The service will allow users to buy products and interact with businesses and creators in real time,” the company announced. TikTok clarified that the option to sell products is currently limited to businesses based in Spain and Ireland, according to Euronews.
TikTok Shop’s launch in Spain and Ireland
The rollout has been in the works for months, with TikTok reportedly inviting merchants as early as August to prepare for the launch in Spain, according to the South China Morning Post. While the Spanish service remains invite-only for now, established businesses in Spain can begin signing up starting in February, as noted on TikTok’s website.
In Ireland, although initially invite-only, TikTok has confirmed that Irish merchants are now eligible to register and start selling on the platform immediately.
Expansion plans for Europe
TikTok is also planning to expand its shopping services to other European countries, including France, Germany, and Italy. However, further details regarding these launches have yet to be disclosed.
The introduction of TikTok Shop in Spain and Ireland marks a significant step in TikTok’s efforts to integrate social media with e-commerce, providing new opportunities for businesses and creators to engage with their audiences.
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