Latest articles

Interviews
The power of data in e-commerce: insights from Friedrich Schwandt on the EGN podcast

In this EGN Podcast episode, host Efe von Thenen sits down for an in-depth conversation with Friedrich Schwandt, the CEO of ECDB and Founder & Chairman of Statista. Friedrich takes listeners on a journey through his impressive career, sharing insights into how data-driven decisions are transforming e-commerce. Together, they discuss major trends, challenges, and innovations that are reshaping digital retail. You can’t miss this talk!

Trends
Smart Cities: Smart mobility and sustainable logistics

Discover how digital innovation is transforming cities into smarter, more sustainable spaces! From cutting-edge mobility solutions to real-world examples like Copenhagen’s green initiatives and Frankfurt’s creative delivery systems, this article dives into the technologies and strategies reshaping urban living—don’t miss this glimpse into the future of smart cities!

Trends
Marketplace shift in Germany: The role of Chinese brands

According to ECDB data, Chinese eCommerce platforms such as AliExpress, Temu, and SHEIN are gradually gaining ground in Germany’s marketplace landscape, showing significant growth rates. However, Germany remains a secondary market for these platforms due to the strong presence of local players like Otto and Zalando, which continue to dominate with established customer loyalty and brand recognition.

News
OTTO Launches Christmas Campaign: “And What Will You Give?”

OTTO’s new Christmas campaign, “And what will you give?” focuses on inspiring holiday gift ideas and special deals around Singles’ Day and Black Friday. Featuring a 360-degree approach with ads across TV, streaming platforms, social media, and more, OTTO invites everyone to find the perfect gifts for their loved ones this season.