Real-time marketing lessons from Taylor Swift and Travis Kelce’s engagement
Learn how brands turned Taylor Swift and Travis Kelce’s engagement into real-time marketing success stories, driving engagement, visibility, and measurable business impact.
AI & automation in e‑commerce: going beyond chatbots
Discover how AI is moving far beyond chatbots to reshape e-commerce — from real-time pricing to predictive personalization. Learn how leading retailers are already using it to redefine customer experience and gain a competitive edge.
Tradebyte launches Shopify integration to accelerate unified commerce for fashion brands
Tradebyte launches Shopify integration, offering plug-and-play unified commerce for fashion brands to scale DTC growth, streamline operations, and connect with 90+ marketplaces effortlessly.
Marketplace marketing: What actually works for international brands on Allegro
If your brand plans a serious move into Central and Eastern Europe, Allegro should sit near the top of your channel plan. Find out what works for international brands on Allegro and why yours should join them fast! (Ad)
Netflix’s “Wednesday” campaign in Cologne uses crying mural to capture attention
Netflix promotes “Wednesday” Season 2 with an innovative Cologne mural that sheds tears, blending art, tech, and outdoor advertising for maximum impact.
JD.com launches Joybuy in Germany
JD.com launches Joybuy in Germany after acquiring MediaMarkt. What this means for European e-commerce, logistics, and brand strategy in retail’s competitive landscape.
Why a sustainability strategy is vital for German e-commerce SMEs
DHL survey shows German SMEs lag on sustainability strategy. Learn how e-commerce leaders can close the gap and gain competitive advantage.
9 ways chatbots work as a customer engagement tool
Discover 9 innovative ways chatbots boost customer engagement and enhance your business interactions. Transform your customer service today!
Pinterest autumn trends: Sustainable shopping, Gen Z, and e-commerce innovation
Explore Pinterest’s 2025 autumn trends and how sustainability, Gen Z, and unique shopping experiences are reshaping the e-commerce landscape.
Top market barriers for selling online in Germany & how to overcome them
Discover the main market barriers for selling online in Germany. Learn how to overcome them with local expertise, smart tools, and strategies that help your brand succeed in Europe’s largest e-commerce market.
The overview of influencer marketing in the EU
Explore the landscape of influencer marketing in the EU, highlighting key strategies, emerging trends, and how brands can effectively connect with audiences.
O2 Telefónica launches car-sharing DOOH campaign
O2 Telefónica tests car-sharing DOOH with Free2Move and Screenery, bringing dynamic, targeted ads to major German cities.