Amazon’s 10th Prime Day Event Returns July 16 & 17 With Exclusive Deals for Prime Members

Amazon announced that customers can save big this summer during its 10th Prime Day event. From July 16 at 12:01 a.m. PDT through July 17, Prime members will get exclusive access to millions of deals across more than 35 categories including electronics, kitchen, beauty, and apparel. 

According to Amazon, new deals will continue to drop as often as every 5 minutes during select periods throughout the event. Back this year, ahead of the event, Prime members can also request an invitation to access Invite-only deals—exclusive Prime Day deals expected to sell out.

Customers can join Prime or start a free trial at to participate in this member-exclusive event.

Prime Day will kick off on July 16 in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. For customers in India, however, Prime Day will not be held until “later in the summer”.