Think standout booth design is what wins trade shows? Xentral proved that’s not always the case. At E-commerce Berlin Expo 2026, they showed that event lead generation is ultimately about people, not gimmicks. By bringing a well-rounded team ready for real, in-person conversations with visitors, they turned meaningful interactions into a closed deal.

Pay only when you make a sale. That’s the idea behind Shop Campaigns, now live for German merchants just in time for Black Friday. Find out how it works, how to set it up in under two minutes, and why brands are paying attention.

Standalone WhatsApp tool or unified CRM? Discover which setup delivers better segmentation, customer journeys, attribution and e-commerce growth. (Ad)

Explore e-commerce branding through insights from Adobe’s German study, practical advice, common mistakes and five German brand examples.

Learn the top social media strategies for DACH in 2026. Compare platforms, content formats, creators, social selling and trust-building across Germany, Austria and Switzerland.

Many brands assume that booking a booth is enough to generate visibility. Chatarmin took a different approach. They didn’t just show up at E-commerce Berlin Expo 2026 hoping to be noticed, they created visibility through strategic sponsorships, including the entrance banner and the after-party, and proactive approach before and during the event. The result? A €20,000 deal closed by Day 2.

Learn 6 WhatsApp marketing best practices for e-commerce, including compliant opt-ins, approved templates, omnichannel flows and performance tracking. (Ad)

Most companies treat trade show marketing strategy as an afterthought, a booth, some branded merchandise, and hope for foot traffic. Pickware took a different approach. At E-commerce Berlin Expo 2026, they combined pre-event outreach, a masterclass, a side event, and a carefully designed booth concept to generate 40+ meetings and 30+ qualified leads.

Uncover the leading price comparison platforms in the DACH area. Compare prices easily and ensure you get the best value for your money!

Email marketing benchmarks by Klaviyo reveal how your e-commerce performance compares to industry standards. Explore open, click, and conversion rates and uncover opportunities for growth. (Ad)

Learn how to sell on TikTok Shop in 2026, from seller setup and fees to fulfilment, content strategy, and choosing TikTok over Amazon or eBay.

Is TikTok Shop safe? Learn how buyer protection, seller checks, refunds, and common scam risks work before shopping on TikTok’s marketplace.

Discover the top 16 affiliate marketing networks in Germany. Learn essential insights and strategies to enhance your affiliate marketing success today.

What will differentiate e-commerce brands in the AI era? Luigi’s Box CMO Matej Kukučka explains the future of search, discovery, and trust. (Ad)

A go-to guide on how to make money on Amazon in 2026, covering fourteen real paths from FBA and KDP to affiliate links, Merch, Flex, and more.

Learn how to sell on Amazon in 2026, from picking a model and supplier to listing and FBA. A practical guide for ecommerce managers.

Discover how to choose affiliate offers with real long-term upside, focusing on recurring revenue, retention, and scalable eCommerce growth strategies. (Ad)