Apply now for E-commerce Berlin Expo 2026 masterclasses and gain practical insights that drive real results
Apply now for masterclasses at E-commerce Berlin Expo 2026 and gain practical insights and advanced knowledge from industry leaders in e-commerce.
The Masterclasses at E-commerce Berlin Expo 2026 offer a unique opportunity to gain hands-on, advanced knowledge directly from industry leaders. These exclusive sessions are crafted to provide practical insights and innovative solutions that address real e-commerce challenges. Explore what’s waiting for you below!
Still don’t have your Expo ticket? Now is the perfect moment to secure your spot.
Please note: Expo registration does not automatically include masterclasses. Masterclasses require a separate registration, available via the link under the instruction below.
WHY YOU SHOULD APPLY FOR A MASTERCLASS?
Masterclasses go beyond inspiration, focusing on real transformation and practical impact. They will be held at the E-commerce Berlin Expo venue, at Hub27 on the first floor of the Beta level. Each session will last 35 minutes, with a 30-minute presentation followed by a 5-minute Q&A for direct interaction with the host.
Here’s what makes masterclasses an unmissable part of the Expo:
Exclusive access → Gain direct insights from top professionals shaping the industry in an intimate, interactive setting.
Tailored content → Each session dives into current trends and emerging challenges, ensuring relevance to today’s industry landscape.
Networking opportunities → Connect with like-minded professionals, industry leaders, and potential collaborators.
Practical takeaways → Walk away with strategies and skills you can immediately apply to your business or projects.
HOW TO SECURE YOUR SEAT?
Applications for Masterclasses are open from today, January 27th, 2026, until February 10th, 2026. Here’s how it works:
Step 1: Make sure you have a ticket to the E-commerce Berlin Expo. Before applying for a Masterclass, you first must have a ticket for our Expo. If you don’t have one yet, you can secure your ticket here.
Step 2: If you have the ticket for the Expo, you can apply for up to 5 sessions through this link: https://ecommerceberlin.com/masterclasses/apply Choose the Masterclasses that interest you the most and submit your applications. You can participate in a maximum of 3 sessions. If you are accepted to 3 sessions, any remaining applications will be automatically canceled.
Step 3: Wait for confirmation. Each Masterclass host decides who will participate in their session. If your application is accepted, you will receive a confirmation email at the address you used to apply. Beware: Applying for a specific masterclass doesn’t guarantee a seat. Your application must be accepted by the masterclass host, and the acceptance process may take a few days.
All applications are free of charge.
Scroll down to see which masterclasses you can apply for!
HIGHLIGHTS FROM OUR MASTERCLASS LINEUP
The masterclasses will run across 4 tracks on 17th of February & 3 tracks on 18th of February simultaneously.
[ENG] and [DE] stand for languages: English or German (Deutsch). M1, M2, M3 and M4 stand for four tracks, located next to each other.
DAY 1: FEBRUARY 17TH
To see the full lineup for this day, check out this link
M2 11:00 [DE]
Customer Centricity im Multi Channel Business: Wie Getränke Hoffmann Kundenfeedback lebt – CHRISTIAN BERG & MARC SCHAUMBURG
Trusted Shops & Getränke Hoffmann GmbH, Ein Unternehmen der Radeberger Gruppe • Geschäftsleitung, VP Business DACH
M2 11:45 [EN]
Unlocking International Markets: seamlessly expand your reach with Kaufland Global Marketplace – TENESHA HUTCHINSON, Kaufland Global Marketplace • Sales Manager International
M1 13:15 [DE]
Future-Proof Your Marketing: Skalierung von der E-Mail zu einer AI-gestützten Omnichannel-Strategie – MAXIMILIAN MODL, Brevo • CEO Germany
M3 14:00 [DE]
Wer KI ignoriert, verliert – auch im Mittelstand! Wie KI Prozesse in Warenwirtschaft und Buchhaltung transformiert – DOMINIK SCHÄTZEL & RALF PREUSSER, Sage GmbH • Produktmanager – Sage Operations, Produktmanager – Sage Active
M3 15:30 [DE]
Von Prompt-Spielerei zur Entscheidungsintelligenz: Wie KI echte Business-Insights im E-Commerce möglich macht – ANDREAS FISCHER, minubo • CEO
M4 15:30 [EN]
Beyond Amazon: How Brands Unlock Cross-Border Growth on Europe’s Marketplaces – JAN-JELLE TEPPEMA & ONDREJ HRADEC, Operator One B.V. • Head of Business Development, CEO
DAY 2: FEBRUARY 18TH
To see the full lineup for this day, check out this link
M2 11:00 [EN]
“Talk to me, Product” – Why AI loves products with next-gen barcodes and GTIN-specific FAQs, and how brands can take control of chatbot answers – VOLKAN KAVŞAK & MAX ACKERMANN, GS1 Germany & info.link • Senior Manager Marketplaces & eCommerce, Managing Director
M1 11:45 [DE]
Beyond the Hype: Wie air up die Herausforderungen internationaler Skalierung meistert – MIRIAM JANSCHE & DANIEL KUCHENBAUR, Adyen & air up • Head of Account Management DACH, Head of Controlling
M3 11:45 [EN]
How TOM TAILOR achieved +6.7% revenue uplift with AI-powered pricing – FELIX HOFFMANN & NATALIE WALLENBORN, 7Learnings & Tom Tailor • Founder, Manager Digital Trading
M2 12:30 [EN]
Scale your multichannel business: Leveraging Amazon’s fulfilment network for any sales channel – CHRISTIAN BREUKHOVEN & JONATHAN CLARK,
Amazon Multi-Channel Fulfilment • DE GTM Lead, Head of International MCF Operations
M2 13:15 [EN]
Global Fulfillment Playbook – How to Scale Fulfillment Around the Globe with Confidence – JEAN-PAUL ENYUKA, SIMON VOLKWEIN & MARKUS GRUBER,
DHL Supply Chain
M3 14:00 [EN]
From Scroll to Sale: How to Win with TikTok Shop in Europe – JOEL SCHUMACHER & CAROLINE CHERGUI, TikTok & ChannelEngine • Head of Creator Operations, Manager of Sales
We’re looking forward to seeing you at our masterclasses! Valuable insights will be waiting for you.
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