Author: Kinga Edwards

Ecommerce retail sales
Trends
How to find hidden friction points in checkout flows?
When was the last time you actually enjoyed checking out on a website? Didn’t think so. Even in 2025, most checkout flows are more “necessary evil” than delightful moment. This is especially true in the market—where shoppers are privacy hawks, payment purists, and world-class champions of the last-minute cart abandonment. If you’re running an e-commerce business or thinking of entering the market, you already know the basics: clear pricing and…
Trends
How Storytelling and Emotional Engagement Can Transform Customer Loyalty
Customer experience (CX) is more than just a transactional interaction—it’s about building relationships that resonate on a deeper, emotional level. Emotional design harnesses the power of storytelling and emotional engagement to transform everyday experiences into memorable journeys that build lasting customer loyalty. In this article, we’ll explore how emotional design works, why it’s so effective, and practical ways to incorporate storytelling into your CX strategy. The Essence of Emotional Design…
News
Thermik Gerätebau receives coveted “German Standards” award
Thermik Gerätebau is one of the world’s leading developers and manufacturers of thermal protectors and thermistors. Since the late 1960s, the family-owned company has developed into one of the most efficient German industrial companies. Thermik’s products are used worldwide for temperature protection in household appliances, industrial machines and cars. Thermik’s patented, innovative products can be found in almost every German household – and yet hardly anyone outside the industry is…