The E-commerce Berlin Expo 2025 is where innovation meets action. With a dynamic agenda filled with industry-leading speakers, hands-on sessions, and discussions to change the industry, the event offers everything you need to stay ahead. However, with an agenda this extensive, it might be hard to decide where to focus your time. To make it easier, here are some key highlights you’ll want to pencil into your schedule.
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A variety of formats to suit every learning style
This year’s Expo offers something for everyone. Attendees can choose from diverse formats that cater to different learning preferences:
- Keynotes → Visionary insights from the most influential names in the industry.
- Panels → Collaborative discussions that tackle pressing challenges with multiple perspectives.
- Masterclasses → Hands-on sessions providing actionable strategies and practical tools.
- Case studies → Real-world success stories that reveal how top brands overcome challenges.
- Inspirational content → Big-picture sessions to spark fresh ideas and confidence.
With this blend of formats, attendees can gain both actionable knowledge and inspiration – no matter their focus area.
Conference highlights: Speakers and sessions to watch
With an agenda as rich and diverse as the one at E-commerce Berlin Expo 2025, narrowing it down to just a few highlights feels almost impossible.
While we’ve spotlighted a few standout moments, we invite you to explore the full agenda and craft your own schedule based on your interests and goals. There’s no shortage of inspiration, insights, and practical takeaways to discover!
1. Opening moments of vision and Innovation
- Franziska Giffey, Berlin’s State Senator for Economy, Energy, and Enterprise, will set the tone with an inspiring speech highlighting the city’s role as a tech and innovation hub.
- Efe von Thenen, Chairman of the Advisory Board at E-commerce Berlin Expo, follows with a keynote on the “State of German E-commerce 2025,” packed with actionable insights and future trends.
2. AI: The force reshaping e-commerce
- Patrick Kuehl (User Growth @ Alibaba.com) explores how AI will redefine sourcing and product development.
- Stephanie Boedige (Microsoft Advertising) covers how AI can transform creativity and campaign success.
- Hartmut König (CTO Centrale Europe, Adobe) discusses the potential of generative AI in e-commerce
3. Omnichannel mastery
- Florian Schwenkert, CEO of KoRo, will reveal the strategies behind their transformation into an omnichannel love brand.
- Stefan Wolk (Fielmann) and Boris von Brevern (BORIS Consulting) will share insights into evolving from multi- to omnichannel for enhanced customer satisfaction.
- Joris Kalle (REWE) will talk about data-driven omnichannel solutions
4. Sustainability and second-hand retail
- Heiner Kroke, CEO of momox, sheds light on how AI-driven processes are revolutionizing sustainable retail and fueling the second-hand revolution.
- Iskra Velichkova (Kleinanzeigen) and Iris Althaus (EssenceMediacom) will explain how to make your marketing greener and more effective at the same time
5. Game-changing Innovations
- Sebastian Hamann (Co-CEO, Shopware) will discuss how companies can differentiate themselves in an era of digital transformation and automation
- Farzin Saber (Ikea) is going to show everyone how AI is reshaping project management by streamlining processes, predicting risks, and driving smarter decision-making.
6. Real-world lessons through case studies
- Amorelie & Sendcloud: Transforming delivery experiences with shipping intelligence.
- Michelle Mei-Li Pfister (Amazon Web Services) and Daniel Barthelmes (OTTO) will reveal the secrets behind OTTO’s Black Friday success.
- TAG Heuer & JustRelate Group: Leveraging email marketing as a core strategy.
7. Future trends and challenges
- Radharaman (Rad) Jha (flaconi) will forecast bold trends shaping 2025, highlighting disruptive forces in e-commerce.
- Jan Lühring Geschäftsführer and Daniela Sichting Gründerin und Geschäftsführerin (Super Streusel) will discuss how live shopping can be a significant revenue channel for businesses, based on their extensive experience with their brand.
- Heidi Menz and Sandra Pfeifer (Google) will focus on the future of marketing in a world with fewer third-party cookies.
Why you should be there
This year’s Expo isn’t just about learning – it’s about making connections that matter! With over 150 speakers and participants, including major global brands like IKEA, Zalando, and Deutsche Telekom, you’ll have the chance to network with the best minds in the business.
And all of this takes place during the first-ever two-day Expo event in its history, giving you even more time to soak in the insights and opportunities.
Your next step
The E-commerce Berlin Expo 2025 is where ideas turn into action. Don’t miss this opportunity to gain insights, connect with industry leaders, and future-proof your business. Register for free today and take the first step toward transforming your e-commerce strategy.
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