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Gone are those days when students don’t delve into anything besides their formal education. Most college alums run a business or two nowadays. In addition, entrepreneurship helps them familiarize themselves with the trading world while studying. Furthermore, it helps them improve in different skill areas and earn money to support themselves. But just like any other endeavor, it’s essential to acquire some basic knowledge before starting. For successful students in…

Marketing your Shopify store can sometimes feel like you’re banging your head against a wall. But done right, it can have a tremendous impact on the growth of your store. Here are 7 Shopify marketing tactics that can take your store to a whole new level. Upsells and cross-sells This is the easiest activity for you to get started with. That’s because the customers whom you’ll be pitching to already…

Identifying who your ideal customers are is critical to your business’ success. It is the catalyst to a targeted strategy, stronger relationships, and more sales.  Most often, marketers use the terms “target audiences” and “buyer personas” when segmenting and identifying ideal customers. While target audiences and buyer personas are the best methods of identifying ideal customers, they are often interchanged and thought of as the same thing. The consequence of…

A perfect product description should give a thorough overview of what the item is, how it’s used, and why you need it. But that’s not all—there are some other important things to include as well! It is important to list any information about size, weight, color options, material type and more. This will help customers make an informed decision when they’re shopping online for products. Check our expert tips for…