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Building An Online Startup As A Student Entrepreneur

Gone are those days when students don’t delve into anything besides their formal education. Most college alums run a business or two nowadays. In addition, entrepreneurship helps them familiarize themselves with the trading world while studying. Furthermore, it helps them improve in different skill areas and earn money to support themselves. But just like any other endeavor, it’s essential to acquire some basic knowledge before starting. For successful students in…

10 Key Ways Customer Service Affects Your Ecommerce

You’ve put in all the work to get your ecommerce site up and running. You’re finally making money! But what happens when you get a negative review? Does one customer complain about an item they ordered? Or someone makes a complaint on social media about their experience with your company? It’s not just one person who has this problem, it can affect your entire business. In this blog post we’ll…

Target Audience vs Buyer Persona: What’s the Difference

Identifying who your ideal customers are is critical to your business’ success. It is the catalyst to a targeted strategy, stronger relationships, and more sales. Most often, marketers use the terms “target audiences” and “buyer personas” when segmenting and identifying ideal customers. While target audiences and buyer personas are the best methods of identifying ideal customers, they are often interchanged and thought of as the same thing. The consequence of…

What should land in a perfect product description?

A perfect product description should give a thorough overview of what the item is, how it’s used, and why you need it. But that’s not all—there are some other important things to include as well! It is important to list any information about size, weight, color options, material type and more. This will help customers make an informed decision when they’re shopping online for products. Check our expert tips for…